Pretty significant news, right here. According to RightStuf:

FUNimation announced the MSRP for the upcoming release of Dragon Ball Z DVD Dragon Box Z, Set 2 has been reduced from $79.98 to $59.98, which brings our everyday price to $44.99. All pre-orders will be adjusted to reflect this change.

We are still waiting for the price to trickle down to the rest of the retailers (as-of this writing, Amazon still has a pre-order price of $71.99 for the original $79.98 MSRP), but RightStuf now has this second Dragon Box on pre-order for $44.99.

Is this a reaction to poor sales of the first set? Is it a precaution to force even more sales? We really cannot speculate at this point, and will attempt to find out more over the coming weeks leading up to this next set’s release on 16 February 2010.