This week’s episode brings us one last interview from Anime Fan Fest 2016 in New Jersey earlier this month: Lance Heiskell, former marketing director and director of corporate strategy with FUNimation. Listen in for a great history of American Dragon Ball marketing and a look toward the future!
Episode #0404! Mike discusses Dragon Ball and general anime marketing with Lance Heiskell, former marketing director and director of corporate strategy with FUNimation. How did the fan culture of the time affect “Dragon Ball GT” marketing? What were the decisions behind Dragon Ball Z re-releases up through the latest Blu-ray sets, and how did the “Rock the Dragon” set fit into the picture? Also, why is it that “Dragon Ball Super” does not have a simulcast?!
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