Out of all the movie merch we got kids got very very little, all they got was some wafer stickers, puzzles and colouring books. Adults have money to burn and so Bandai realised they can just milk us for example Bandai's HG Fusion Set sold out 2 reservations and they opened a third one...the set cost ¥10,000! The set contains 3 re used moulds too from the regular Gashapon (which cost ¥300). Yet Bandai know they can pull shit like that because fans will buy regardless and that's exactly what has happened.Saikyo no Senshi wrote: ↑Fri May 17, 2019 2:07 pmBaggie can explain in detail, but most DB merch is aimed at 15+ age group. Bandai even acknowledged that the core fan layer are adults. Given, none of its merch ever rank in top 10 for kids, it is pretty obvious where its fanbase lies.
I'm sure kids watch DB, the kids ratings it got were decent(although it collapsed after Nichiasa change), but the driving force behind the franchise are adults, more specifically men in the 20-50 age group. Its no surprise Super cashed on nostalgia so hard.
Some super crazy fans bought a B&W Gogeta figure that was limited to 100 for up too ¥240,000!!! That is just f**king nuts. Thankfully none of that went to Bandai's pocket (since the figures were won via competition of fans handing in ticket stubs which also was a way to get fans repeat viewings) but this just shows that fans have money now.
Also back in December Banpresto released t shirts to be won at gamestations, they were adult sized. Seriously kids are just not cared about at all when it comes to merch, even those wafer stickers seems the adult fans are way more into that aswell.
You are right kids may watch modern DB but they aren't as important as people like us watching.
This is why I absolutely hate the kids excuse Toei use and it's a blatant lie but they know they can get away without putting effort in writing by saying it's for kids. And unfortunately with the recent old movie BDs having some censorship shows that Toei have gotten to the point where they are believing their lie.
Another thing Bandai have embraced is this whole canon and non canon thing, and know fans know the difference. For example this August they are re-releasing some Gogeta figures from December Base, SS, SSGSS.... but they did a massive f**k it and decided to give SS Gogeta an orange vest: