Didn't really watch much of Shippuuden, but from what I saw Kishimoto handled women better than Dragon Ball did. I mean the only important female (who is also the one of the most important characters in the whole franchise, no arguments here) was Bulma. The only important thing that Chi-Chi did was giving a birth to Gohan, and frankly any other girl (including Bulma) could do that. It is also arguable if Chichi's concern with Gohan studying helped him, or on the contrary, seeing how Gohan ended to be now. Android 18 was not needed in major scheme of things (I mean besides her being absorbed by Cell of course). Android 17 could defeat everyone alone, and he was the one to fight with Piccolo anyway. Her marrying Krillin also is not important for the Buu saga plot (besides her letting Satan win
) Videl? Well, she would have been important if she was the reason why Gohan defeated Buu (or Beerus), but she wasn't, and Pan so far plays no role in the new material besides that God ritual. In GT Pan helped though, but it wasn't Toriyama. Well, who is left? Gine? Everything in Dragon Ball Minus was made by Bardock. She barely played any role. Whoever is that attendant of Champa? We don't know yet, too early to tell. So far only Bulma and Future Bulma seem to be very important in the series.
Now, if we are speaking about Oda, then he managed to do it well, yet in the recent/new material, he does it pretty horrible. Before someone starts accusing me, no, I don't dislike Dressrosa, neither do I dislike any (besides Nami and probably Robin) further-mentioned characters, I am just disappointed with how Oda handles them. Let's start with Punk Hazard. Here we have a very important spy, named Monet. Not only she is an assistant of Caesar Clown, she is the subordinate of first Corazon (the most trusted and apparently the strongest person in Donquixote Family with awesome usage of Haki (seeing as he used full-body haki mode more than 10 years prior of Punk Hazard's events), and the sole logia in the whole Donquixote Family. Sounds like a very important person, right? But how an arc handles her? Very easily. Not only she doesn't kill Luffy (when she has a chance to, after him falling in some kind of dump), or any other people (heck, it is just like she didn't even try), while being superior in abilities to much of them, she doesn't even try to put as much an effort as she did against Luffy, against Zoro. Doesn't make much sense for me. It is if she was majorly weakened and dumbed down for the sake of the plot. Moreover she stopped attacking Nami and Robin, and Chopper right before them escaping and started fighting Zoro, who she just seconds later admitted she never had a chance to defeat him to begin with. Now we go further, Zoro doesn't hurt her, for some reasons Monet thinks, that Zoro can't fight women (while she studied him, and other Straw Hats prior them even arriving there), and completely lets her guard down. Then Zoro cuts her in the cheek, Monet is suddenly frightened and is in the state of panic (personal spy of Doflamingo, as well as executive of Donquihote Family, who was working for who knows how many years under Corazon for gods sake) After which Tashigi (who worths mentioning was earlier completely unable to hurt Monet, besides catching her off-guard, and was mocked by Zoro as well) with Monet being unable to do anything, because of her sudden fear, one-shots her. Sexist as hell, and yes, I love One Piece, but for me it was really stupid. I didn't see this kind of drivel in Dragon Ball.
Now we go for Sugar who is coincidentally revealed to be Monet's sister in SBS. She is probably the most important (besides Vergo) person in Donquixote Family, she is the one who keeps Dressrosa in check after turning every rebel or person who could threaten Doflamingo into a toy. The whole thing holds on her, if Sugar is killed/taken out, all toys turn into humans, everyone remembers them, and the whole idea/plan of Doflamingo, which he was executing all these years, is ruined in a matter of seconds. Yet what exactly happens? Right. Sugar gets unconscious because of... Usopp's stupid face. Right. The member of criminal organization of one of the strongest Shichibukai, who also has the Haoshoku Haki, is taken down by a stupid face. It is just stupid. And Oda seems on the way of doing this drivel starting with time-skip. Besides saying that Nami and Robin are nothing more than fan-service dolls (as they did nothing much of importance both in manga and anime starting with time-skip, while Robin at least tried to do it, though failing horribly to stop Sugar), none of the females introduced post-timeskip do anything particularly important, and get taken down quite fast. Monet gets one-shotted by a person much weaker than her (worths noting that the girl who taken her down, while catching her off-guard, also is mocked and treated as a garbage by Law, Zoro, Vergo and everyone else during the whole arc). Sugar doesn't even get one-shotted, she is just scared of a stupid face. Baby 5 is a really odd example, as she gets fodderized by Franky, yet later keeps up with Sai somehow, but of course because she is a girl, everything ends in a marriage. While other executives (who were not girls) got a pretty good victories or something close to that. Vergo destroyed Sanji in his own game while being specialized in Bamboo Stick, Diamante destroyed Rebecca(speaking of females' treatement), Gladius destroyed Hakuba, Lao G lent a couple of good hits on Chinjao, Dellinger fodderized Bellamy, Pika was able to give a fight to all Gladiators at once, Senior Pink was fighting equal with Franky (this guy who fodderized Baby 5), even Machevise was able to get a few hits on likes of Ideo. Now females? Nah, nothing at all, just humiliated.
It doesn't get much better as Rebecca literally
does nothing important besides bringing a key to Law, and even in that she fails miserably being unable to defeat/hold off or even escape from Diamante without her daddy's Kyros help (kind of reminds me of the Gohan from the new material, lol)
Viola? While presenting some valuable knowledge is useless in completely everything else. And of course she also gets to be saved by Luffy. Because there is no way otherwise.
Before time-skip, while also having a lot of problems with females' treatment (Kalifa being weakened and dumbed down for the sake of winning, Miss Valentine being fodderized, Miss Doublefinger being dumbed down in the fight against Nami, Perona being scared by Usopp, albeit in a much more understandable and better way, and probably some else I forgot) we had characters like Vivi who went from a little princess to a pair of Number 9 in the criminal organization under lead of Crododile in amount of few years. She also was quite valuable in everything she did, and she was even able to stop bomb from being unleashed in the country (too bad, that it was set on timer anyway). We had Boa Hancock who was literally one of the strongest females in the series, was shown to be stronger than the main character, had Haoshoku Haki, and very strong physical power. We had Bellemere who dared to attack Arlong, and died to protect her kids. We had Nico Olvia who was for years studing the information which could help against the World Government. We had Nico Robin (do I even need to say anything there), and heck, even Nami was useful (besides all this obvious navigational thing for which she only worths now). We also had Vice-Admiral Tsuru who was of the age of Garp, were said about Big Mom (who worths noting was introduced only after time-skip, yet we didn't know much of her strength yet) who is one of the 4 Younko, 4 strongest pirates in One Piece, got Catarina Devon, who is supposed to be very strong, got Bonney, the pirate-girl being strong enough to become a Supernova, Etc, etc.
After time-skip we got only Shirahoshi who is a Poseidon, and Koala (who doesn't do shit in the whole arc and only hides from Sabo's opponents) which says a lot.
It is like all new females can only fight using their fruit. Monet? Nothing without a logia. Sugar? Nothing without her fruit. Rebecca? Nothing at all Baby 5? Nothing without a fruit. Viola? The same.
And nah, I don't hate them, I like all of them, yet they are all handled poorly IMO. I also don't hate One Piece. It is my favorite anime, or at least was before time-skip.
This all said, as for now, I think that DB treats females better than One Piece, while earlier (before time-skip) I think that One Piece treated them better. We also have a hope in this female attendant of Champa, or whoever she is, if she would be as strong as Whis or heck, even Beerus, this is one point in favor of Toriyama compared to modern Oda.
Sorry, if it sounds a bit off-topic, I just don't have much knowledge about Naruto, so I thought that I could share something quite related.
I don't know how you can use Oda as an example. His female characters are designed with humongous breasts and large hips as to be used as fanservice for young boys, and they're usually needy and are more common than not rescued by Luffy and his crew. Even Nami and Robin, which most will agree are the strongest females (personality-wise, of course) in the cast, served as damsels-in-distress in their own arcs, a role no other Straw Hat member had to be put through.
This. It wasn't the case before time-skip, but now apparently it is.
I also don't think that Nami and Robin are that strong in personality now, after time-skip. Nami was trying to escape from Monet, and a lot of other guys, constantly got scared, and Robin didn't have guts to kill, heck, even defeat Sugar, as we know, that her clutching doesn't kill anyone, because plot.
I personally still see Bellmere, Otohime (yeah, someone good from timeskip, don't belive that I say this), Nico Olvia, maybe Koala as well as the characters who have the strong will Koala maybe is even strong physically... But at this point I am not sure anymore. . The characters who were shown to be strong in will only to be greatly reduced: Monet, Robin (is there even difference between them?), Nami. Monet was really great before her sudden, unneeded and stupid fear of Zoro, which came out of nowhere. And she still was great when sacrificed (or at least tried to) her life for Doflamingo. I was greatly surprised. Nami is really pathetic compared to pretty much anyone else now. Heck, Rebecca
is more admirable than her, and she doesn't even fight properly, besides all this evading stuff, etc.