Dragon Ball Super Merchandise Sales?

[GodVegetto91]

For some reason i couldn't post this in the Super Section. So i decided to post it here rather than in the In-Universe section ofcourse. So if a Mod wants to move it towards the Super Section, than please by all means do it.

Anyways for the topic at hand what i wanted to ask was.

Is there anyway to track the Merchandise sales and see how they are doing?? Are they doing well?

I would really like to know!

Thanks in advance.

[VegettoEX]

We generally cover Bandai Namco financials every quarter. I... think I fell behind on that.

Anyway, their financial reports break things down by franchise, but no deeper than that. There will be no way for us to tell how Dragon Ball Super-specific merchandise did versus other Dragon Ball merchandise.

[GodVegetto91]

We generally cover Bandai Namco financials every quarter. I... think I fell behind on that.

Anyway, their financial reports break things down by franchise, but no deeper than that. There will be no way for us to tell how Dragon Ball Super-specific merchandise did versus other Dragon Ball merchandise.

Oh okay i see. Thanks for the reply!

[Basaku]

We will never get Super-specific numbers, but it doesnt matter. Overall merch sale is what Bandai is most interested in. I took a quick glance at financial reports for first half of fiscal year 2016 from both Bandai and Toei and the numbers are HUGE:

Bandai:


Toei domestic (Japan):


Toei overseas:


Super merchandise (Bandai) and licensing (Toei) is either doubling or tripling the previous years with massive full-year forecasts. Also very good numbers for Sailor Moon fans that explain plainly why Crystal will be continued.

tl;dr version: Out with the new crap, back in with DB and Sailor Moon overlords <3

BTW, if I'm being honest I think Kanzenshuu has overplayed Heroes' uber success and influence on merch sales/licensing in particular. Not saying it doesn't help or contribute, but it clearly never boosted the numbers like the new movies and TV series with new material are doing

[GodVegetto91]

We will never get Super-specific numbers, but it doesnt matter. Overall merch sale is what Bandai is most interested in. I took a quick glance at financial reports for first half of fiscal year 2016 from both Bandai and Toei and the numbers are HUGE:

Bandai:


Toei domestic (Japan):


Toei overseas:


Super merchandise (Bandai) and licensing (Toei) is either doubling or tripling the previous years with massive full-year forecasts. Also very good numbers for Sailor Moon fans that explain plainly why Crystal will be continued.

tl;dr version: Out with the new crap, back in with DB and Sailor Moon overlords <3

BTW, if I'm being honest I think Kanzenshuu has overplayed Heroes' uber success and influence on merch sales/licensing in particular. Not saying it doesn't help or contribute, but it clearly never boosted the numbers like the new movies and TV series with new material are doing

I don't have much knowledge about these kind of tabels you posted. But i heard you say that the numbers for the merchandise were HUGE!? if so, that's definitely great to hear! Thanks!
One question though..
Does toei seperate them into different categories?? Like the Dragon Ball Merchandise and the Dragon Ball Super Merchandize? Or does it all come packed into one big Dragon Ball Merchandise?

[Basaku]

Does toei seperate them into different categories?? Like the Dragon Ball Merchandise and the Dragon Ball Super Merchandize? Or does it all come packed into one big Dragon Ball Merchandise?

Mike already told you, they don't separate it. Internally I'm sure they have more specific breakdowns but it's irrelevant in public investor reports.

[Chuquita]

Good for Super and Sailor Moon. I hope this means possible budget bumps.

[DBZ_Lee]

Wow. I wasn't expecting Dragon Ball to outperform One Piece within the Bandai group. Some promising figures there for DB, with results like that, it'll be difficult to imagine Super not getting a second season.

[Basaku]

Wow. I wasn't expecting Dragon Ball to outperform One Piece within the Bandai group. Some promising figures there for DB, with results like that, it'll be difficult to imagine Super not getting a second season.

It's 100% secured for sure. Projected numbers for Bandai are nearly triple whay they were just 2 years ago, meanwhile at Toei the numbers are up 400% to 700% versus 2 years ago between domestic and overseas licensing gross

[Doctor.]

I wonder if the manga sales were increased too.

[Chuquita]

Wait, we outperformed One Piece in something?!
Awesome!

[GodVegetto91]

Wow. I wasn't expecting Dragon Ball to outperform One Piece within the Bandai group. Some promising figures there for DB, with results like that, it'll be difficult to imagine Super not getting a second season.

It's 100% secured for sure. Projected numbers for Bandai are nearly triple whay they were just 2 years ago, meanwhile at Toei the numbers are up 400% to 700% versus 2 years ago between domestic and overseas licensing gross

That's really really good to know!
This means they will most likely add a few new arcs after the universe 6 arc aswell! And thus Dragon Ball Super is most likely to continue.

[Araki]

Does toei seperate them into different categories?? Like the Dragon Ball Merchandise and the Dragon Ball Super Merchandize? Or does it all come packed into one big Dragon Ball Merchandise?

Mike already told you, they don't separate it. Internally I'm sure they have more specific breakdowns but it's irrelevant in public investor reports.

Yeah, and they're using the "Super" logo in pretty much every new Dragon Ball merchandise now, so that's really irrelevant.

To put things in perspective...Dragon Ball is selling more merchandise than other long-running Toei franchises like Super Sentai and Pretty cure, that get new seasons every year. When it comes to licensing, it's even better. So it would be crazy to end the anime anytime soon. They're probably counting on the tv show to introduce many new characters and transformations, which didn't even happen yet.

[Draconic]

Fukkatsu no F just came out this year, not to mention Super. It was a given merchendise sells would grow, but the way they seem to have just sky-rocketted is pretty impressive. Just goes on to show just what a juggernaut this franchise is. Especially since the new material is lack-luster in some ways. If the Universe 6 arc of Super is well recieved, however, Dragon Ball might prove even more profitable.

I am pretty sure that Toriyama might be over developing the U6 story and since he rather seems to enjoy his position now and the fact Toei has the resources to keep him doing whatever he is doing now, proving good for both parts, not only Super is likley to go on, but actually go on with the original creator. Toriyama does seem to have a pull to his name, after all and since it was his idea to have 12 universes, him also keeping close to the franchise is just for the better. If not in actually writing/outlining stories, at least overseeing them.

I am very curious where the franchise is headed!

[Lord Beerus]

I'm pretty shocked Dragon Ball outperformed One Piece, too. Looks like the Japanese audiencing are welcoming their new blue overlords. But nothing is touching Yo-Kai Watch or Gundam that's for sure.

[GodVegetto91]

Reading all this makes me extremely happy. If they doubled to even trippled their sales every new year and now even outperforming One Piece. Really warms my heart..
Also ever since Battle of Gods came out almost 3 years ago Akira Toriyama seems to be back in bussiness and seems to be actually enjoying himself. He gets more and more enthousiastic about it when you read his comments in interviews and such.. As opposed to in the past where he was kinda worn out and wanted some rest from all of it..(completely understandable ofcourse, since he's been working his ass of for well over 11 years) even being awake for almost 6 days straight!(only 20 minutes of sleep) over the span of 6 days..
But glad to see he's back again. The Franchise is definitely in tip top shape now. Even more so than it has ever been. So to sum it all up.
1. BOG was a HUGE succes!
2. Fukkatsu no F even Surpassed it!
3. Xenoverse was definitely a very huge thing for the franchise.
4. Jaco The Galactic Patrolman.
5. And now even a whole new series!

And let's not forget that Akira Toriyama himself was the one who originally came up with the concept of 12 universes..(out of his own free will)

[Lord Beerus]

Reading all this makes me extremely happy. If they doubled to even trippled their sales every new year and now even outperforming One Piece. Really warms my heart..
Also ever since Battle of Gods came out almost 3 years ago Akira Toriyama seems to be back in bussiness and seems to be actually enjoying himself. He gets more and more enthousiastic about it when you read his comments in interviews and such.. As opposed to in the past where he was kinda worn out and wanted some rest from all of it..(completely understandable ofcourse, since he's been working his ass of for well over 11 years) even being awake for almost 6 days straight!(only 20 minutes of sleep) over the span of 6 days..
But glad to see he's back again. The Franchise is definitely in tip top shape now. Even more so than it has ever been. So to sum it all up.
1. BOG was a HUGE succes!
2. Fukkatsu no F even Surpassed it!
3. Xenoverse was definitely a very huge thing for the franchise.
4. Jaco The Galactic Patrolman.
5. And now even a whole new series!

And let's not forget that Akira Toriyama himself was the one who originally came up with the concept of 12 universes..(out of his own free will)

Not to mention we still have that "big announcement" to come.

[GodVegetto91]

Reading all this makes me extremely happy. If they doubled to even trippled their sales every new year and now even outperforming One Piece. Really warms my heart..
Also ever since Battle of Gods came out almost 3 years ago Akira Toriyama seems to be back in bussiness and seems to be actually enjoying himself. He gets more and more enthousiastic about it when you read his comments in interviews and such.. As opposed to in the past where he was kinda worn out and wanted some rest from all of it..(completely understandable ofcourse, since he's been working his ass of for well over 11 years) even being awake for almost 6 days straight!(only 20 minutes of sleep) over the span of 6 days..
But glad to see he's back again. The Franchise is definitely in tip top shape now. Even more so than it has ever been. So to sum it all up.
1. BOG was a HUGE succes!
2. Fukkatsu no F even Surpassed it!
3. Xenoverse was definitely a very huge thing for the franchise.
4. Jaco The Galactic Patrolman.
5. And now even a whole new series!

And let's not forget that Akira Toriyama himself was the one who originally came up with the concept of 12 universes..(out of his own free will)

Not to mention we still have that "big announcement" to come.

I litterally have no clue as to what it could be. Obviously there can't be any bigger anouncement than what we had last year..(the announcement of a whole new series "Super")
So what do you think it could be?
Guess i'm in for a confirmation of more arcs after the Champa arc..

[sangofe]

Interesting that sales are so good. What's strange, though, is that One Piece is bigger internationally now than Dragon Ball? I thought it wasn't before.

[Super Sayian Prime]

Not to mention we still have that "big announcement" to come.

Was that not the start date of the Universe 6 storyline?