If you’re a long-time reader/visitor/listener here at Kanzenshuu, there’s a good chance you remember FUNimation’s “You Don’t Know GT!” promotion: a commercial that begins with (intentionally and exaggerated) faded, jumpy footage from the original “DAN DAN Kokoro Hikarte ‘ku” opening theme of the series, which then cuts to the company’s new rap song set to various energy blasts and hard hits.
“You Don’t Know GT” Trailer
This piece alone wasn’t FUNimation’s complete marketing strategy, though! When their official Dragon Ball GT website opened at the beginning of 2003, it was accompanied by various talking heads promoting the upcoming release, audio files (of various lengths) of the aforementioned new rap song, and most notably a contest for fans to send in their best performance art set to this song.
The timeframe here is particularly funny to think about in retrospect — this was only one month into the big Daizenshuu EX relaunch (which came the prior month in January), and so we were just finding our footing in terms of modern (dare we say “more mature”) reporting style. We didn’t have positive things to say, that’s for sure!
Here are a variety of items that we’ve either kept online this whole time, dug up again from old website installs, or are just freshly ripping and sharing even if they are somewhat widely available. When placed all alongside each other, it really tells a story — one that continues the retrospective humor, considering the fact that Barry Watson left to found anime distribution competitor Illumitoon just a few years later in 2006, and the company ceased operations entirely just the following year after that.
The transition from dolling-up GT, to dolling up “The Ultimate Uncut Special Edition,” to dolling-up the faux-remastered cropped widescreen season sets, to Watson being out of the picture entirely… all of this was one after another, year after year, across an extremely compact period of time.
The GT Rap
While the “full-length” version obviously made the rounds, FUNimation did actually put up 30- and 60-second versions alongside the longer version. These are the exact MP3 files as-is from 2003.
30 seconds
60 seconds
2 minutes 30 seconds
Promo Videos
FUNimation shared four promotional/informational videos on their new Dragon Ball GT website: one each with FUNimation co-founder Gen Fukunaga, producer Barry Watson, writer Jeremy Carlile, and voice actor Stephanie Nadolny.
Gen Fukunaga
Barry Watson
Jeremy Carlile
Stephanie Nadolny
“Be a Star” Contest
The final piece of the GT launch celebration/ambush in 2003 was the contest asking fans to act out and perform alongside this great new theme song:
The FUNimation producers are looking for bright new talent. Now’s your chance to shine and give it all you got. This could be your big break. Send in a three (3) minute VHS video tape of you singing karaoke to our new Dragon Ball GT theme song. Get in costume, make a stage, whatever it takes, but make it good. Remember this is your chance to shine.
Winners will be featured in a DVD extra in an upcoming FUNimation video release.
To participate in this contest, performers must submit an audition on VHS format video tape no longer than three (3) minutes in length. All video tape auditions must be postmarked no later than Friday May 16, 2003 at 5:00pm CST. One entry per person.
Send your VHS tape and entry form to the following address:
P.O. Box 48610
Fort Worth, TX 76148-0610The Review Process:
Finalists will be chosen by the following merits:
» Originality
» Best Voice
» Personality
» Accuracy
The deadline was originally set for March, but was later extended to May — was this because there was overwhelming positive response, or because they weren’t receiving enough entries yet? Alongside the content deadline extension, the company shared a short video with two examples of entries:
“Be a Star” Contest Examples
… and wouldn’t you know it, the second of these ended up being the winner! This video was included shortly thereafter as a DVD extra on the July 2003 release of Dragon Ball GT: Preparation.
“Be a Star” Contest Winner



