UPDATE : I didn't realize that there was a thread already discussing this. My mistake, haha.

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You can check out Toriyama's design sketches for Broli over on Kanzenshuu's Production Guide.What is your personal stance on Dragon Ball’s theatrical films, Sensei?
I take the movies as “stories in a different dimension from the main story of the comic”. I’m entirely just an audience member for them.
What work do you do on the films, Sensei?
I check the plot and script that gets sent to me from Toei Animation. I also do some character designs and touch-ups, as well as altering the names and such.
Are there any characters you personally designed, Sensei?
There are. Bojack and Broli, for instance. Recently I’ve done Tapion and Minoshia.
How do you go about coming up with the characters?
Toei shows me the project draft for each movie, and I design characters appropriate to the story.
In handling the scripts for the films, what I always worried about each time was the problem of what to do about the opponent Goku fights against. That’s because, at the very least, they had to be stronger than [the ones from] the previous movie.
After much hard work, I was unable to come up with an opponent stronger than Broli, and fell into a rut where I made him appear three times.