People like talking about why DBZ blew up in America and elsewhere, and in regards to the USA, there's often been statements made that "we really needed Faulconer and the rewrites to make it more superhero-y or else it wouldn't have been as successful"

Kids these days get into Dragon Ball because it's still being made, and because it still has that cathartic power fantasy "oomph" that a lot of other battle shonen and action media doesn't or even actively tries to avoid due to DBZ's flaws, and also just because of how much of a cultural juggernaut it is. I'd love to explain that one in depth if given the chance, of why Dragon Ball's action and progression is so addictive and why a lot of action media isn't and in fact often deliberately goes out of its way to NOT follow Dragon Ball Z (since one major reason why DBZ works is tied directly to one of its biggest flaws, i.e. escalation)
But I'm talking more about the American fandom we're stuck with today. Someone getting into it in the 90s and early 2000s in America got into it for much different reasons: it was basically the first of its kind, the first time a typical middle American kid was even seeing animation like this, ever. And since those middle American kids are generally the target audience for most American media, well, here we are 30 years later with the consequences of a confluence of circumstances (say that 5 times fast)
Now personally I'd just ramble about it too much and I'd invariably have to start with how Western fans have almost totally forgotten the kung fu/wuxia/Eastern martial progression fantasy craze that even gave birth to Dragon Ball in the first place to the point loads of fans don't even know that even is Dragon Ball's genre, or fight vigorously against that knowledge because of how badly they want it to still be "Japanese DC/Marvel", but even cultivation/progression media rarely had animated adaptions popular outside East Asia; Fist of the North Star was one of the first big crossover ones, the Street Fighter animated movie counts as well, but even that is kind of proving my point: media about superhuman warriors with amazing strength and supernatural abilities, shooting lasers at each other, fighting so hard that arenas are blowing up, fistfighting demons, monsters, aliens, cyborgs, robots, gods, etc...

Or maybe Hokuto no Ken fans should be thankful we didn't decide to dub it on TV, censor all the violence to turn it into a 2 Kewl 4 Skewl rad-i-tude show, and give it a hair metal soundtrack?
From my memory, and my dad's memory alike (he's an 80s kid in full, he grew up on all the 80s action cartoons we know now and all the kung fu and slasher movies that kids today just don't care about), you couldn't find much of anything else like this in animated form.
If you were a big fan of Hong Kong and Taiwanese kung fu action movies, that's a different story, but those were rarely animated, and the special effects in them could be cheesy or limited even at the time. And considering how few people in America even make the connection that that's where most of Dragon Ball Z's actual lineage comes from considering those are the movies Toriyama and the Toei team were even watching and drawing from when thinking of Dragon Ball (most of the time, in Toriyama's case at least, he was the one most interested in adding American movie influences to Dragon Ball), most kids my age had no clue either way.
Sure, we didn't have kung fu fantasy media in animated form here in the states very often that followed the same sort of progression fantasy that Hong Kong comics and movies often did, but we did have a lot of action shows and superhero shows
And pretty much all of it sucked

There were a few genuinely good ones (Gargoyles, Batman: The Animated Series, arguably Sonic SatAM and Swat Kats), but the majority of shows we had in America were pretty much limited to being either toy commercials or Too Kewl 4 Skewl tryhard action shows that were too afraid to even throw a connecting punch on screen because then mommies and televangelists would get upset that little Timmy was being taught Satanic values apparently (Teenage Mutant Ninja Turtles, renamed Teenage Mutant HERO Turtles in the UK because "ninja" was too violent apparently, got a lot of shit from Christian parents groups because it mentioned "zen" or vague Buddhist concepts or even was about ninjas which meant it was way too violent for kids on principle).
It's hilarious how neutered "ultra testosterone-fueled badass Saturday morning cartoons" really were in the 80s and 90s, probably peaking with GI Joe, a cartoon about WAR where no one actually shot each other and no one died. Or He-Man, where the uber-buff barbarian dude who looks like a DBZ background character himself, always has to solve his problems with wit and clever thinking.

Totally radical, dude! As long as you don't hit anyone and eat your veggies!
I make a joke sometimes about how superhero media in America was dominated by this culture of some Brookyn/mid-Atlantic accent white Jewish boomer guy (totally not Stan Lee, I swear) telling audiences that Underpants Man can leap across galaxies in a single bound and lift whole suns like Hercules, how powerful, what an übermensch, what a hero the people need! Read the comics to see his full suite of astounding abilities!
.... and then afterschool on TV, here comes Carrot Man from the silly kung fu show screaming and the entire landscape lifts and breaks up around him, and then he proceeds to beat up the big buff bald monkey man who had just spent the past 10 episodes KILLING the heroes (to the next dimension), even sending one of the heroes' arm to the next dimension. It's not freeze-frame static shots with "WHAM! POW!" He's fucking punching and kicking people in full motion, and they're doing the same, and it's actually well choreographed no less. People didn't die in cartoons, and they certainly didn't get dismembered, except comically in Loony Tunes or Tom and Jerry slapstick. But no, here people are just taking it so seriously, as an actual drama (which is funny because Dragon Ball in Japan is the equivalent of a Loony Tunes-tier action comedy)
https://www.youtube.com/watch?v=FagOFauxePU
https://www.youtube.com/watch?v=-p_SWPZ1_ew
Find a scene in Western animation before this that conveyed the same sense of raw power, and you haven't actually refuted me because the point I'm making is that this was the first one that really stuck with people
And on that note, the fact that Dragon Ball Z was even a cartoon that told a long running story like one of those dramas or telenovelas! That wasn't how it worked!! Sure, Gargoyles did that too, but OJ Simpson decided to kill that show along with his wife before it really took hold. You only had a scant few American animated shows said middle American kid would have seen that dared to tell a long-running, cohesive storyline. Otherwise, the only times you got multi-episode stories was for that rare dramatic two-parter or even the legendary three-parter season finale, or just vague references to past events in future episodes, since animation was still so heavily syndicated. You didn't do long-running stories because the networks needed to air any episode they wanted without worrying about if it was out of order
Like if people don't get why everyone's so sure Goku is the strongest ever, remember that this is the dynamic of how he was sold to people for years: impossibly strong bad guys come, Goku is off somewhere either training or dead but is on his way back, the bad guys start wreaking havoc, very strong heroes try to stop them but their efforts are no-sold, Goku then comes in and humiliates at least one of the bad guys (always the one that had caused the most damage to the dragon team), and only faces a proper challenge against the stronger enemy
And he'd do it with ridiculously hard-hitting brutal action.

The reason why Dragon Ball fans, to this day, are so obnoxious in power scaling discussions and debates is literally BECAUSE of how badly Western action media before it dropped the ball with conveying "power." Son Goku in the Saiyan arc is, as far as the Western DBZ fan who ignores the OG is concerned, his second weakest portrayal. Yet he still comes off as the kind of guy who could effortlessly punch out Superman, because Superman before the 2000s only showed off his amazing feats in the comics; in animation and the movies, he rarely did anything that felt a thousandth as powerful as Goku raising his ki, even if he actually was doing something absurd. And on that note, the general effects of raising one's ki in Dragon Ball hits differently. Normally, "rocks and buildings break apart into chunky updrafts" is usually a sign of some sort of gravity manipulation or some powerhouse hitting the ground and this is the earthquaking after effects; someone charged to the head with crackling lightning is probably Tesla Man or Elektro Girl, that's their superpower, but no, here, it's just the visual representation of how absurdly and generally powerful they are

My thesis: even if we had gotten the show so unchanged that it was subbed in America, as long as it was on some major channel like Cartoon Network where kids could see it, it would have been just as popular just because of how different it was from the norm on top of the structure and choreography of the action. Voices and OST are so peripheral to the matter as to be almost irrelevant, but they're almost always the things people bring up as to why "it needed to be changed to succeed". The ONLY overly Americanized aspect that may have played a role in our lot is that the aesthetic, including the "Z" (which fit into the X-tremely Kool Wykked LetterZ of the 90s) it did fit with the more "Attitude Era" mentality of the late 90s/early 2000s, but even then "Dragon Ball Z" is a Japanese title already
Pokemon reached higher highs than Dragon Ball ever could at the time, but it's not without justification to say that Dragon Ball Z hit American children's media like a tsunami. Like the closest comparison I can even give to it might be the effect Nirvana had on rock music, except in this case, glam metal resisted vigorously and reoriented itself. The Western TV cartoon industry has never quite recovered from the sheer shock to the system DBZ delivered to it, and the industry leaders have been grappling with it ever since because literally every single thing it championed was so diametrically opposite of everything cartoons were "supposed" to be, and yet the kids loved it more than almost anything.
A lot of network executives and traditionalists still push the idea animation = for kids, must be funny, must be episodic, must be focused on slapstick and moral lessons (or if it's for adults, then must be for douchebros and wine-aunts), even if the creators themselves wish for more synthesis with anime-style conventions. If not for SpongeBob and early 2000s Cartoon Network, anime essentially would have been completely over-dominant in Western children's media. You can basically argue Avatar: The Last Airbender, Teen Titans 2003, Ben 10, the wave of "loreshow" cartoons of the 2010s, and the success of shows like Invincible today have to credit Dragon Ball Z pioneering all this in America in the 90s
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Finally got that off my chest. Do with this as you will. Refute it, challenge it, praise it, not read it, get married behind it, but that's my peace
TLDR: Dragon Ball Z in the USA specifically blew up because of a bunch of cultural coincidences that allowed for it to come in at the perfect possible time and completely challenge the traditional "animated action show" formula (on top of the show's fundamental design being endlessly rewatchable and addictive). Dragon Ball Z literally cannot happen again because we've already learned the language of its style of action and the taboo about television animation being either too violent or telling a season-long/series long story no longer exist, and that is partially/greatly due to the success of Dragon Ball Z itself.






