Marketing Of And Education About "Kai"

Discussion specifically regarding the "refreshed" TV version of DBZ created in Japan for its 20th anniversary, including individual threads for each episode.

Moderators: Kanzenshuu Staff, General Help

User avatar
Gaffer Tape
Born 'n Bred Here
Posts: 6108
Joined: Tue Dec 08, 2009 5:25 pm
Contact:

Re: Marketing Of And Education About "Kai"

Post by Gaffer Tape » Thu May 20, 2010 3:02 am

Only if we were referring to the voice cast, which I didn't think we were. I was just saying they've improved since the beginning, and the beginning isn't DBZ season 3.
Do you follow the most comprehensive and entertaining Dragon Ball analysis series on YouTube? If you do, you're smart and awesome and fairly attractive. If not, see what all the fuss is about without even having to leave Kanzenshuu:

MistareFusion's Dragon Ball Dissection Series Discussion Thread! (Updated 5/19/25!)
Current Episode: The Origin of Modern Dragon Ball - Dragon Ball Dissection: Heya! Son Goku and His Friends Return!!

User avatar
zeldarocks
Newbie
Posts: 29
Joined: Sat Jan 30, 2010 10:05 am

Re: Marketing Of And Education About "Kai"

Post by zeldarocks » Mon May 24, 2010 12:03 am

I believe Funimation should do something like this:

http://www.toonzone.net/blog/blogs/225/ ... ry-of-kai/

Very informative article; sets out to explain/clarify what Kai is and the History thereof.

User avatar
dan2026
Beyond-the-Beyond Newbie
Posts: 313
Joined: Sun Apr 18, 2010 8:59 am

Re: Marketing Of And Education About "Kai"

Post by dan2026 » Mon May 24, 2010 7:27 am

zeldarocks wrote:I believe Funimation should do something like this:

http://www.toonzone.net/blog/blogs/225/ ... ry-of-kai/

Very informative article; sets out to explain/clarify what Kai is and the History thereof.
That's pretty useless.
It says Kai was cropped to 16:9 in order to be broadcast on Japanese TV.
But it misses the important fact that the home release is in the original uncropped 4:3.

User avatar
JulieYBM
Patreon Supporter
Posts: 17665
Joined: Mon Jan 16, 2006 10:25 pm
Location: 🏳️‍⚧️🍉

Re: Marketing Of And Education About "Kai"

Post by JulieYBM » Mon May 24, 2010 12:26 pm

dan2026 wrote:
zeldarocks wrote:I believe Funimation should do something like this:

http://www.toonzone.net/blog/blogs/225/ ... ry-of-kai/

Very informative article; sets out to explain/clarify what Kai is and the History thereof.
That's pretty useless.
It says Kai was cropped to 16:9 in order to be broadcast on Japanese TV.
But it misses the important fact that the home release is in the original uncropped 4:3.
I'm pretty sure it was mentioned that it was cropped specifically for Japanese broadcast.
💙💜💖 She/Her 💙💜💖
💙💜💖 Don't forget to take your estrogen! 💙💜💖

User avatar
Budogenkai
OMG CRAZY REGEN
Posts: 771
Joined: Tue Jul 21, 2009 7:21 am
Location: Ohio

Re: Marketing Of And Education About "Kai"

Post by Budogenkai » Wed Jun 02, 2010 7:02 pm

Yeah I was watching some of Kai with my friend who's not really into anime but used to watch Dragonball Z as a kid, and he really didn't understand what Kai was. From the commercials he thought it was supposed to be a new storyline or plot changes, but I explained it to him and he liked the idea of a shortened Dragonball Z. I'll probably get the boxset and show him some of the episodes.
PSN: Genkaidomo
360: Bhuda64

http://www.youtube.com/BurritoNchips

anyone know where I can get a good cheap mic?

User avatar
VegettoEX
Kanzenshuu Co-Owner & Administrator
Posts: 17742
Joined: Sat Jan 10, 2004 3:10 pm
Location: New Jersey
Contact:

Re: Marketing Of And Education About "Kai"

Post by VegettoEX » Wed Jun 16, 2010 1:05 pm

Whether or not FUNimation follows any of what some of us say about the series and its marketing, one thing is for sure -- they're still going on the offensive with education lately. The @funimation Twitter account has seen some quasi-daily "Did you know?" posts about Kai. It's somewhat of an extension of that blog post we mentioned a while back. What are your thoughts on some of these? Are they accurate? Are they interesting? Are they genuinely informative for the fans who honestly just don't know about the series? What other ones would you suggest?

Here's the list so far:
Personally, I feel a couple of these fall a little too close to the "Grr, yeah! DBZ is totally hardcore awesomeness!" that they're otherwise shying away from. Brutality and cursing? That's what we're focusing on here? I dunno...

Overall, I think it's a *perfect* idea and execution. I'm just not totally on-board with what the content of that marketing is. Smirks galore with the mention of the aspect ratio, though.
:: [| Mike "VegettoEX" LaBrie |] ::
:: [| Kanzenshuu - Co-Founder/Administrator, Podcast Host, News Manager (note: our "job" titles are arbitrary and meaningless) |] ::
:: [| Website: January 1998 |] :: [| Podcast: November 2005 |] :: [| Fusion: April 2012 |] :: [| Wiki: 20XX |] ::

User avatar
JulieYBM
Patreon Supporter
Posts: 17665
Joined: Mon Jan 16, 2006 10:25 pm
Location: 🏳️‍⚧️🍉

Re: Marketing Of And Education About "Kai"

Post by JulieYBM » Wed Jun 16, 2010 1:12 pm

I agree it's a great idea, but I think the content is terrible fluff. Bullets two and three are the only part/completely educational bits with any real substance. While Twitter is a great way to get out news, describing Kai in such minute and sparse 140 character Tweets is unwieldy and better left to linking to a full, technical and well written write up.
💙💜💖 She/Her 💙💜💖
💙💜💖 Don't forget to take your estrogen! 💙💜💖

User avatar
TheBlackPaladin
I Live Here
Posts: 3772
Joined: Wed Mar 31, 2010 10:05 pm

Re: Marketing Of And Education About "Kai"

Post by TheBlackPaladin » Wed Jun 16, 2010 1:40 pm

VegettoEX wrote:Whether or not FUNimation follows any of what some of us say about the series and its marketing, one thing is for sure -- they're still going on the offensive with education lately. The @funimation Twitter account has seen some quasi-daily "Did you know?" posts about Kai. It's somewhat of an extension of that blog post we mentioned a while back. What are your thoughts on some of these? Are they accurate? Are they interesting? Are they genuinely informative for the fans who honestly just don't know about the series? What other ones would you suggest?

Here's the list so far:
Personally, I feel a couple of these fall a little too close to the "Grr, yeah! DBZ is totally hardcore awesomeness!" that they're otherwise shying away from. Brutality and cursing? That's what we're focusing on here? I dunno...

Overall, I think it's a *perfect* idea and execution. I'm just not totally on-board with what the content of that marketing is. Smirks galore with the mention of the aspect ratio, though.
While I personally don't care *too much* if Goku swears or not, a lot of people do care about swearing in anime in general. There seems to be this attitude that an anime is being adapted without seriousness if curse words are eliminated. Whereas if they're still in there, it's "true to the tone of the original version." So, not saying I care too much about Goku swearing, but I thought I'd clear up why people do care.

It just seems exotic, foreign--and cool--to people familiar with the American philosophy of cartoon-making to hear cartoon characters swear. I can remember very clearly in 1999/2000, when I was in 6th grade, one of my classmates stayed up late to watch the uncut dub of Gundam Wing. Once he let loose that he did, he was a celebrity for the rest of that class period. He went on and on about, "the uncut version is so much cooler, and they swear like heck!"*

*Mind you, we were still at that age where we didn't swear too much. About a year or two later we were using curse words ourselves.
A "rather haggard" translation of a line from Future Gohan in DBZ, provided to FUNimation by Toei:
"To think of fighting that is this fun...so, it was pleasant fight, as many as, therefore is a feeling which is good the fight where."

User avatar
VegettoEX
Kanzenshuu Co-Owner & Administrator
Posts: 17742
Joined: Sat Jan 10, 2004 3:10 pm
Location: New Jersey
Contact:

Re: Marketing Of And Education About "Kai"

Post by VegettoEX » Wed Jun 16, 2010 1:49 pm

JulieYBM wrote:While Twitter is a great way to get out news, describing Kai in such minute and sparse 140 character Tweets is unwieldy and better left to linking to a full, technical and well written write up.
I moderately disagree. Full articles are fantastic, but no-one other than fans who are already in-the-know are going to read something like that. The quick-hit points are perfect.

Keeping with their own consistency (fits to 140 characters, uses "DBZ Kai", starts with "Did you know...", and ends with their URL), here are a couple I've come up with (some of which I don't even necessarily agree with but would push from a marketing perspective, and some of them obviously getting a little fanboy-ish, but that's what we're all about!):
(Yes, I know that the "stereo" one is debatable on a number of levels, but for all intents and purposes, it's accurate enough.)

The list could go on and on, but that's what I came up with in just a couple minutes.
:: [| Mike "VegettoEX" LaBrie |] ::
:: [| Kanzenshuu - Co-Founder/Administrator, Podcast Host, News Manager (note: our "job" titles are arbitrary and meaningless) |] ::
:: [| Website: January 1998 |] :: [| Podcast: November 2005 |] :: [| Fusion: April 2012 |] :: [| Wiki: 20XX |] ::

User avatar
Big Momma
Born 'n Bred Here
Posts: 5153
Joined: Tue Mar 14, 2006 6:21 pm
Location: The Crossroads

Re: Marketing Of And Education About "Kai"

Post by Big Momma » Wed Jun 16, 2010 2:01 pm

VegettoEX wrote:
I can't tell you how much this make me rage...
Rocketman(In response to a post about Pandora's Box) wrote: I sat here for ten damn minutes wondering what the hell God of War had to do with any of this.
Insertclevername wrote:I plan to lose my virginity to Dragon Box 2.
Youtube | Art/Animation Blog

Cipher
Born 'n Bred Here
Posts: 6389
Joined: Wed Oct 21, 2009 11:54 pm
Location: Nagano
Contact:

Re: Marketing Of And Education About "Kai"

Post by Cipher » Wed Jun 16, 2010 2:03 pm

VegettoEX wrote:
JulieYBM wrote:While Twitter is a great way to get out news, describing Kai in such minute and sparse 140 character Tweets is unwieldy and better left to linking to a full, technical and well written write up.
I moderately disagree. Full articles are fantastic, but no-one other than fans who are already in-the-know are going to read something like that. The quick-hit points are perfect.

Keeping with their own consistency (fits to 140 characters, uses "DBZ Kai", starts with "Did you know...", and ends with their URL), here are a couple I've come up with (some of which I don't even necessarily agree with but would push from a marketing perspective, and some of them obviously getting a little fanboy-ish, but that's what we're all about!):
The list could go on and on, but that's what I came up with in just a couple minutes.
Thought I'd help out on a few.

User avatar
VegettoEX
Kanzenshuu Co-Owner & Administrator
Posts: 17742
Joined: Sat Jan 10, 2004 3:10 pm
Location: New Jersey
Contact:

Re: Marketing Of And Education About "Kai"

Post by VegettoEX » Wed Jun 16, 2010 2:07 pm

While a little bit of humor is fine and dandy, if you don't actually have much to contribute beyond that, then maybe this isn't the right place for you.

I can't even tell what you're getting at with some of these. Are you poking fun at the series? FUNimation? Daizenshuu EX? The one about returning cast -- that could be taken as either original Japanese *or* English dub (it applies to both), and you insert a "yawn" comment about the Japanese cast. Really? That's helping, somehow?
:: [| Mike "VegettoEX" LaBrie |] ::
:: [| Kanzenshuu - Co-Founder/Administrator, Podcast Host, News Manager (note: our "job" titles are arbitrary and meaningless) |] ::
:: [| Website: January 1998 |] :: [| Podcast: November 2005 |] :: [| Fusion: April 2012 |] :: [| Wiki: 20XX |] ::

Cipher
Born 'n Bred Here
Posts: 6389
Joined: Wed Oct 21, 2009 11:54 pm
Location: Nagano
Contact:

Re: Marketing Of And Education About "Kai"

Post by Cipher » Wed Jun 16, 2010 2:10 pm

VegettoEX wrote:While a little bit of humor is fine and dandy, if you don't actually have much to contribute beyond that, then maybe this isn't the right place for you.

I can't even tell what you're getting at with some of these. Are you poking fun at the series? FUNimation? Daizenshuu EX? The one about returning cast -- that could be taken as either original Japanese *or* English dub (it applies to both), and you insert a "yawn" comment about the Japanese cast. Really? That's helping, somehow?
It just seems to be the approach they're taking with the marketing. Downplaying any mention of its age or Japanese version except when it pertains to how "brutal" or "uncut" it is. All in all, they're doing a good job with Kai. That Twitter feed is just beyond '90s ridiculous right now.

EDIT - So yes, I was trying to poke fun at Funimation. As in, those are the types of asinine changes your tweets would need to go through in order to be approved by them for this campaign.
Last edited by Cipher on Wed Jun 16, 2010 2:19 pm, edited 1 time in total.

User avatar
monkeydlogan
Newbie
Posts: 47
Joined: Thu Jul 02, 2009 1:58 am
Location: Dunkirk,NY

Re: Marketing Of And Education About "Kai"

Post by monkeydlogan » Wed Jun 16, 2010 2:16 pm

This dude takes that shit, dumb serious. I've been readin these on FUNi's Facebook and they always make me laugh a lil
MONEY, POWER, WOMEN

User avatar
Big Momma
Born 'n Bred Here
Posts: 5153
Joined: Tue Mar 14, 2006 6:21 pm
Location: The Crossroads

Re: Marketing Of And Education About "Kai"

Post by Big Momma » Wed Jun 16, 2010 2:48 pm

Cipher wrote:Thought I'd help out on a few.
You put Kamina back on that list. He is/should be/needs to be relevant to EVERYONE'S interests.
Rocketman(In response to a post about Pandora's Box) wrote: I sat here for ten damn minutes wondering what the hell God of War had to do with any of this.
Insertclevername wrote:I plan to lose my virginity to Dragon Box 2.
Youtube | Art/Animation Blog

User avatar
VegettoEX
Kanzenshuu Co-Owner & Administrator
Posts: 17742
Joined: Sat Jan 10, 2004 3:10 pm
Location: New Jersey
Contact:

Re: Marketing Of And Education About "Kai"

Post by VegettoEX » Wed Jun 16, 2010 4:04 pm

Cipher wrote:It just seems to be the approach they're taking with the marketing. Downplaying any mention of its age or Japanese version except when it pertains to how "brutal" or "uncut" it is. All in all, they're doing a good job with Kai. That Twitter feed is just beyond '90s ridiculous right now.

EDIT - So yes, I was trying to poke fun at Funimation. As in, those are the types of asinine changes your tweets would need to go through in order to be approved by them for this campaign.
Goooooooootcha. I didn't understand if your were legitimately making nasty suggestions, or were doing sarcastic commentary on their marketing style :).

Still, I'd love to see some more (genuine) tweet suggestions from folks. Be nice to compile them all together and present it as, "Hey, we did your work for you!" :P.
:: [| Mike "VegettoEX" LaBrie |] ::
:: [| Kanzenshuu - Co-Founder/Administrator, Podcast Host, News Manager (note: our "job" titles are arbitrary and meaningless) |] ::
:: [| Website: January 1998 |] :: [| Podcast: November 2005 |] :: [| Fusion: April 2012 |] :: [| Wiki: 20XX |] ::

User avatar
JulieYBM
Patreon Supporter
Posts: 17665
Joined: Mon Jan 16, 2006 10:25 pm
Location: 🏳️‍⚧️🍉

Re: Marketing Of And Education About "Kai"

Post by JulieYBM » Wed Jun 16, 2010 4:47 pm

VegettoEX wrote:
JulieYBM wrote:While Twitter is a great way to get out news, describing Kai in such minute and sparse 140 character Tweets is unwieldy and better left to linking to a full, technical and well written write up.
I moderately disagree. Full articles are fantastic, but no-one other than fans who are already in-the-know are going to read something like that. The quick-hit points are perfect.
Hmm...that does make sense. 'Speed' is always a good tactic, but I am a in-depth kind of guy. Then again, 'in-depth' types are the types to likely already know what Kai is, obviously not the focus of the audience here. I suppose there's always an argument to make for using both strategies.


As for the Tweet-sized bytes (or is it 'bite'?), I'm thinking Mike's ideas are quite well done. I can't think of any new ones that are worthwhile off the hand, though.
💙💜💖 She/Her 💙💜💖
💙💜💖 Don't forget to take your estrogen! 💙💜💖

User avatar
Blue
Advanced Regular
Posts: 1314
Joined: Sun Jan 31, 2010 8:21 pm

Re: Marketing Of And Education About "Kai"

Post by Blue » Wed Jun 16, 2010 4:56 pm

Big Momma wrote:
VegettoEX wrote:
I can't tell you how much this make me rage...
The fact that he does or the phrasing? I personally think the phrasing is kinda ridiculous, they could have said something like "Did you know the majority of pseudo cursing has been eliminated in the Dragon Ball Z Kai Blu-ray and DVD releases?" instead.
Herms wrote: The DB wikai lists “Rolie Buu” as one of this form’s alternate name, though I have no clue who calls him that.

User avatar
Big Momma
Born 'n Bred Here
Posts: 5153
Joined: Tue Mar 14, 2006 6:21 pm
Location: The Crossroads

Re: Marketing Of And Education About "Kai"

Post by Big Momma » Thu Jun 17, 2010 12:31 am

Blue wrote:
Big Momma wrote:
VegettoEX wrote:
I can't tell you how much this make me rage...
The fact that he does or the phrasing? I personally think the phrasing is kinda ridiculous, they could have said something like "Did you know the majority of pseudo cursing has been eliminated in the Dragon Ball Z Kai Blu-ray and DVD releases?" instead.
The fact that they use cursing as a selling point at all.
Rocketman(In response to a post about Pandora's Box) wrote: I sat here for ten damn minutes wondering what the hell God of War had to do with any of this.
Insertclevername wrote:I plan to lose my virginity to Dragon Box 2.
Youtube | Art/Animation Blog

Piccolo Daimaoh
Born 'n Bred Here
Posts: 5407
Joined: Thu Jan 14, 2010 11:49 pm

Re: Marketing Of And Education About "Kai"

Post by Piccolo Daimaoh » Thu Jun 17, 2010 12:58 am

Big Momma wrote:
The fact that they use cursing as a selling point at all.
I think the fact that they said Goku curses comes under the umbrella of the more mature and improved dub they've been promoting.

Post Reply