Not being able to boost sales is a big jump from being a flop. Also do you know how Dragon Ball Franchise would do in those years without the anime? And what was the parts involved expecting? We don't know nothing of that, so we shouldn't be guessing. What we have are the numbers it did and of the competition, from that we can see if it is a flop or not.Nejishiki wrote:
I'm afraid you're mistaken. It was detailed here before, but Kai actually managed to decrease sales, or at least, it never boosted any merchandising.
Here is a little comparison of how Dragon Ball franchise and other strong franchises did during Dragon Ball Kai(and 1 year later):
If Dragon Ball during Kai was a flop(failing miserably!) than almost every other anime during that time was a bigger flop.
Bandai Sales (Biggest Sponsor of DB and One Piece franchises) -> Billion Yen
2009 - 15.5(Dragon Ball), 6.3 (OP)
2010 - 11(DB), 22.2 (OP)
2011 - 16.2(DB), 40(OP), <10(Toriko)
--- After Anime ---
2012- 13.7(DB), 42.2(OP), <13.6(Toriko)
Bandai didn't had any problem with 6.3 Billion of One Piece(and in previous years it was doing worse), but it would have with the 11 Billion of DB Kai! Really?
Overall Merchandise -> Billion Yen
2008 - 209.4 (DB), 73.9 (OP), 107.8 (Naruto)
2009(No Data)
2010 - 205.4 (DB), 407.5 (OP), 72.8 (Naruto)
2011 - 78.7 (DB), 727.5 (OP), 65.8 (Naruto)
--- After Anime ---
2012 - 76.7 (DB), 658.9 (OP), 61.4(Naruto), 19.9(Toriko)
If Naruto is highly popular with 61 Billion and is still in TOP 50 Character Merchandise with that, There is no reason that Dragon Ball with 75+ doesn't.
Toei Animation (Domestic and Overseas Licensing + Overseas Film) ->Billion Yen
2009 - 3.1 (DB), 1.1 (OP)
2010 - 2.0 (DB), 4.1(OP)
2011 - 1.3 (DB), 5.8(OP), 0.2 (Toriko)
--- After Anime ---
2012 - 1.1 (DB), 5.3(OP), 0.2(Toriko)
During 1+ Billion Yen of Dragon Ball, it was the 2nd best profitable series of Toei!







