You're totally in denial! There are a ton of other franchises that do better than Gundam in Japan! You have Hello Kitty, you have Anpanman, you have Pokemon, you have Mickey Mouse, and others.Lord Beerus wrote: Precure making nearly double the amount of overall merchandise sale figures than Gundam? Now I know for sure those numbers are inaccurate or just made up. Gundam in the No.1 merch puller in all of Japan by a wide margin and has been so for decades. Gundam is a cultural icon in Japan, for crying out loud. I mean, Precure making more than $7 billion dollars in profit than 2010? Bullshit. Not even Marvel can pull in those numbers.
You know that Precure is the number 1 franchise for girls in japan right? Basically every girl loves it. Even Oda daughters.
Gundam is obviously a big franchise, and a very old one, so it really has an enormous cultural impact, but you're naive if you think it is the No.1 merch puller in all of Japan for decades.
In fact I give you the site of the official data gathering company, and you argue the value with a wikipedia that only talks of Bandai numbers.
Remember that the Merchandise numbers, isn't how much a company earns for a given franchise, is not about how much Marvel earns with let's say Avengers, with their sales + licenses royalties. But what the avengers franchise as a all earns(sales of marvel + the entirety of the licensee money earned).
Now I can have made a mistake translating the numbers, Japan indeed uses different way of counting this, though it doesn't change the fact that Gundam isn't the best franchise and that Precure is above it, by almost double. I'm gonna look to see if indeed it was my mistake.
So in 2011 it was confirmed that the merchandise industry achieved 1.6 trillion yen earning(1,600,000,000,000 yen)s: Here. One Piece made 4.53% of the entire industry so (72,480,000,000 yen). So indeed I increased by 10 every number that I placed since now. Seems that they show by hundred of Million and not Billion. I will change the results in all my previous posts(Something that I now noticed is not possible

Overall Merchandise -> Billion Yen
2008 - 20.94 (DB), 7.39 (OP), 10.78 (Naruto)
2009(No Data)
2010 - 20.54 (DB), 40.75 (OP), 7.28 (Naruto)
2011 - 7.87 (DB), 72.75 (OP), 6.58 (Naruto)
--- After Anime ---
2012 - 7.67 (DB), 65.89 (OP), 61.4(Naruto), 1.99(Toriko)
About Marvel Merchandise. Doesn't Marvel right now belongs to Disney? Global License! that is the company that sees worldwide license companies earnings, recorded for 2015 Disney in first place with 52.7 Billion dollars. I don't know what portion of that money came from Marvel, but at least 7 Billion seems plausible.
Pokemon Company is in 29 with 2.1 Billion dollars.
Toei Animation is in 89th place with 300 Million dollars.
Link here