"Dragon Ball Super" Series Official Announcement & Discussion Thread

[FortuneSSJ]

Looks like Toshio confirmed on twitter Episode 104 will be centered on Kale and Caulifla, and it will have a "surprise", maybe he is referring to Kale unlockng that slim SSJ mode or Caulifla get Ikari?.

I'm surprised he still bothers to answer. What a beautiful person he is. People can be really annoying.

[SansrivaaL]

Told ya'll they were talking about the saiyans as a whole

[Lionel]

It's confirmed guys the trailer was talking about all the Saiyans in general

Virtually everything I dislike about the Saiyans is summarised in that headline. I truly do miss the days when Krillin was getting his current potential unlocked by the Grand Elder of Namek and Piccolo was fusing with Kami. At least some originality was attempted back in those days. More than anything such sensationalist headlining seems like a way to market the series.

Any new information on Hit, BotaMagetta, or the mystery fighters of U6?

[Lord Beerus]

It's been translated it was talking about all the Saiyans potential
[spoiler][/spoiler]

So nothing we already don't know about? Okay. Carry on...

[ArchedThunder]

Wait what??? That's not how broadcasting works at all!
They produce the show for the express purpose of licensing it to distribution channnels. Bandai possible also gets a cut as a sponsor, it would be based on what they negotiated in contracts. The point is the distribution channels would include television and streaming services which is the licensing. A distributor is only going to get a license for a product if they think it will be advantageous to attract viewers, if it's public tv it will be supplemented through advertisers who the distributions and producers of the show estimate what they think the audience numbers should be and sell advertising space based on that. Streaming will obviously be different based on the model. The point is licensing from Toei will be based on the number of eyes the distributors think it will hit. I'm not sure what you're talking about or trying to say. The point I was making is that they have licensed it out to large number of services but we have no idea what their projections were. It's more advantageous to license to a small number for large sums and then license it to many at smaller sums later if possible and as demand decreases. You could argue licensing it to many for large sums would be best but that devalues and splits your audience and naturally decreases the audience size of your distribution channels which puts you in a bad spot and if they pay a large certain amount many distributors will request or require some exclusivity contractually. Anyway the point is we have no idea what their projections or business model is at this point to make a judgement as to whether it's a wild success for Toei or its underperforming. That doesn't mean it won't make money I just think making claims like it being a wild success based off a chart are kinda off.

The licensing number isn't money payed to Toei from sponsors and TV stations, it's money they make off of licensed products like figures.
Super is a commercial for merchandise and that merchandise is raking in money.
TV ratings are not that important for most anime in Japan, it all comes down to products. Besides, Super is doing really well in ratings, far above the vast majority of anime.
Super is a huge success, there's no two ways about it.

[Dragonballgod19]

It's been translated it was talking about all the Saiyans potential
[spoiler][/spoiler]

So nothing we already don't know about? Okay. Carry on...

Basically

[PeanutSaiyan]

Dragon Ball's growth is insane. Q1 of Fiscal Year 2018 results.
[spoiler][/spoiler]

Lol I remember someone was arguing a few months ago that Super was actually damaging the Dragon Ball name... Bet they feel foolish now

More and more irrefutable evidence keeps pilling up that shows Super is an overwhelming success.

Not surprised by the domestic figures, Super seems like it is plastered all over Japan!

A commercial success is worlds apart from a worthy successor to the series. The market was always there. Just because they are pimping out merchandise and shoving garbage down our throats faster than they can animate it doesn't mean it's an "overwhelming success" and those critical of the direction the franchise went in should just shut up. There are numerous examples of this kind of exploitation amongst pop culture in general but it's hard to argue with someone who reasons away the total mediocrity of the show with Youtube likes.

[perucho1990]

I'm surprised he still bothers to answer. What a beautiful person he is. People can be really annoying.

Someone asked him if Gogeta will appear in this arc

But its good that Toshio isnt giving out important details.

[TheMikado]

Wait what??? That's not how broadcasting works at all!
They produce the show for the express purpose of licensing it to distribution channnels. Bandai possible also gets a cut as a sponsor, it would be based on what they negotiated in contracts. The point is the distribution channels would include television and streaming services which is the licensing. A distributor is only going to get a license for a product if they think it will be advantageous to attract viewers, if it's public tv it will be supplemented through advertisers who the distributions and producers of the show estimate what they think the audience numbers should be and sell advertising space based on that. Streaming will obviously be different based on the model. The point is licensing from Toei will be based on the number of eyes the distributors think it will hit. I'm not sure what you're talking about or trying to say. The point I was making is that they have licensed it out to large number of services but we have no idea what their projections were. It's more advantageous to license to a small number for large sums and then license it to many at smaller sums later if possible and as demand decreases. You could argue licensing it to many for large sums would be best but that devalues and splits your audience and naturally decreases the audience size of your distribution channels which puts you in a bad spot and if they pay a large certain amount many distributors will request or require some exclusivity contractually. Anyway the point is we have no idea what their projections or business model is at this point to make a judgement as to whether it's a wild success for Toei or its underperforming. That doesn't mean it won't make money I just think making claims like it being a wild success based off a chart are kinda off.

The licensing number isn't money payed to Toei from sponsors and TV stations, it's money they make off of licensed products like figures.
Super is a commercial for merchandise and that merchandise is raking in money.
TV ratings are not that important for most anime, it all comes down to products. Besides, Super is doing really well in ratings, far above the vast majority of anime.
Super is a huge success, there's no two ways about it.

Ugh. this is why you don't post random statistics without headers... anyway Super has consistently ranked in the same space, we've watched the numbers for 2 years now. Super is particularly odd because it's stayed in the same space for years now where are more traditional shows fluctuate some shooting to the top for a time period before dropping off. Even GT has hit number 1 in ratings in Japan if I remember correctly. TV are important if it's not a merchandise based show, Super is sponsored by Bandai so yes selling merchandise is first and foremost. In no way am I saying Super is not making money, it is. But if this is merchandising where they have several decades of merchandising to sell it's disingenuous to assign the merchandising sales of the entire franchise to the Super anime. Without more information from Toei attributing all this money and growth exclusively to Super is ill informed, it's not different than the fans who claim the episodes ratings are down this week because it was such a bad episode.

Let me be clear Super is helping substantially reinvigorate the DB franchise. But that doesn't mean a ton of Super exclusive content is being consumed. I just watched all the Broly movies because of Kale. That doesn't mean I like Kale or consider her a successful character. These are the kinds of things that get factored into statistics (not these) because I stream them from funimation but someone looking at Dragonball grow and automatically assuming that any Dragonball content I'm streaming is DB Super would be incorrect.

[TheMikado]

Hmm decided to get some background on the licensing
http://www.prnewswire.com/news-releases ... 58475.html

Think I might grab me some Super socks!

[spoiler]LOS ANGELES, May 16, 2017 /PRNewswire/ -- Toei Animation Inc. and Funimation® Entertainment announced new and renewed license agreements for the Dragon Ball franchise. These agreements with multiple partners in a variety of merchandise categories encompass both the "Dragon Ball Super" and "Dragon Ball Z" anime series. Dragon Ball is an iconic global brand and has been a pop culture favorite in North America for more than 20 years. "Dragon Ball Super," the first new storyline from original creator Akira Toriyama in more than 18 years, began airing on January 7, 2017 on North American cable television and garnered more than 1 million viewers for its premiere episode.

This latest round of Dragon Ball licensing agreements follows an earlier series of apparel agreements with Bioworld, Great Eastern Entertainment and JCorp announced by Toei Animation and Funimation at The Collective at Magic in February 2017. Licensed merchandise included in today's announcement will be available in a variety of retailers across the U.S. and Canada.

Toei Animation and Funimation are actively seeking additional licensing partners including mass market distributors for "Dragon Ball Super" themed merchandise in several categories including bags, headwear and bedding and underwear.

New licensing agreements include:

Bandai: Leading manufacturer and master toy licensee for the Dragon Ball franchise will release a new line of "Dragon Ball Super" toys starting in Fall 2017. Hi-res images available here.
Calendar Holdings: The leading supplier of calendars, with a collection of more than 6,000 calendars, will produce a new series of themed calendars based on "Dragon Ball Super."
DigitalSoaps: The geek themed soap company with create a series of highly detailed soaps based on "Dragon Ball Z."
Everything Legwear: The well-known merchandiser of licensed hosiery in the pop culture space will produce a new themed collection of socks based on "Dragon Ball Super."
FUN.com: A top supplier of Halloween costumes will continue producing its collection costumes, wigs, masks and accessories based on characters from "Dragon Ball" and "Dragon Ball Z."
Funko: Producer of the globally popular Pop! Vinyl line of collectibles will create a new collection of characters from the Dragon Ball franchise.
Great Eastern Entertainment: The leading manufacturer of licensed anime and entertainment merchandise will create a new collection of accessories based on "Dragon Ball Super."
IDW Publishing: One of the top publishers of comic books and graphic novels will create a new collection of themed non-collectible board, tile-laying games as well as dice games based on "Dragon Ball Z."
Just Toys International: The global toy company specializing in licensed toys and gifts will create new collections of themed plush clips, plush figures and mini posters based on "Dragon Ball Super" as well as themed plush clips and plush figures based on "Dragon Ball Z."
Rabbit Tanaka: A major manufacturer of innovative licensed products will continue producing themed wall décor, lighting, clocks, dartboards, pool cue sticks and rotational molded banks based on "Dragon Ball Z."
Surreal Entertainment: The leading manufacturer of fan-driven licensed merchandise will continue producing themed home goods, auto accessories, coin banks, game dice and desktop accessories based on "Dragon Ball Z."
Trends International: The leading supplier of licensed posters, calendars, stickers and social will produce a new collection of themed posters in a variety of sizes based on "Dragon Ball Super."[/spoiler]

Some neat stuff coming for those who are interested in that type of stuff. Still a lot of Z stuff and none Super stuff coming mixed in with the rest of the licensing.

[omaro34]

It's confirmed guys the trailer was talking about all the Saiyans in general

Virtually everything I dislike about the Saiyans is summarised in that headline. I truly do miss the days when Krillin was getting his current potential unlocked by the Grand Elder of Namek and Piccolo was fusing with Kami. At least some originality was attempted back in those days. More than anything such sensationalist headlining seems like a way to market the series.

Saiyans run the show, that's what Toei and Toriyama want. Saiyan merchandise sell them more money than a non saiyan protagonist would. The more forms they achieve, the more figures they can sell.

Those days are long gone my friend. I really don't like this either, but it is what it is.

[SSJ YUSUKE]

Dragon Ball's growth is insane. Q1 of Fiscal Year 2018 results.
[spoiler][/spoiler]

Lol I remember someone was arguing a few months ago that Super was actually damaging the Dragon Ball name... Bet they feel foolish now

More and more irrefutable evidence keeps pilling up that shows Super is an overwhelming success.

Not surprised by the domestic figures, Super seems like it is plastered all over Japan!

A commercial success is worlds apart from a worthy successor to the series. The market was always there. Just because they are pimping out merchandise and shoving garbage down our throats faster than they can animate it doesn't mean it's an "overwhelming success" and those critical of the direction the franchise went in should just shut up. There are numerous examples of this kind of exploitation amongst pop culture in general but it's hard to argue with someone who reasons away the total mediocrity of the show with Youtube likes.

Your opinion is subjective, Kazenshuu is an echo chamber of pointless negativity. The success of Super proves that your subjective opinion is obviously a minority and there's absolutely nothing wrong with that but don't make bold claims that a series is complete trash when obviously it isn't

[omaro34]

Lol I remember someone was arguing a few months ago that Super was actually damaging the Dragon Ball name... Bet they feel foolish now

More and more irrefutable evidence keeps pilling up that shows Super is an overwhelming success.

Not surprised by the domestic figures, Super seems like it is plastered all over Japan!

A commercial success is worlds apart from a worthy successor to the series. The market was always there. Just because they are pimping out merchandise and shoving garbage down our throats faster than they can animate it doesn't mean it's an "overwhelming success" and those critical of the direction the franchise went in should just shut up. There are numerous examples of this kind of exploitation amongst pop culture in general but it's hard to argue with someone who reasons away the total mediocrity of the show with Youtube likes.

Your opinion is subjective, Kazenshuu is an echo chamber of pointless negativity. The success of Super proves that your subjective opinion is obviously a minority and there's absolutely nothing wrong with that but don't make bold claims that a series is complete trash when obviously it isn't

It's a success because the show is targeted generally for young Japanese boys. Their main concern is action and fights, and as long as they get that, they''ll be satisfied. Majority of members here aren't children, so they see the flagrant mistakes and mishaps that Super produces from a story, writing, animation, and character utilization/interaction standpoint; and there's nothing wrong with expressing those concerns. But it is successful, no doubt about it.

[TheMikado]

It's confirmed guys the trailer was talking about all the Saiyans in general

Virtually everything I dislike about the Saiyans is summarised in that headline. I truly do miss the days when Krillin was getting his current potential unlocked by the Grand Elder of Namek and Piccolo was fusing with Kami. At least some originality was attempted back in those days. More than anything such sensationalist headlining seems like a way to market the series.

Saiyans run the show, that's what Toei and Toriyama want. Saiyan merchandise sell them more money than a non saiyan protagonist would. The more forms they achieve, the more figures they can sell.

Those days are long gone my friend. I really don't like this either, but it is what it is.

Bandai! Don't forget Bandai! They sponsor the show.

[Baggie_Saiyan]

Dragon Ball's growth is insane. Q1 of Fiscal Year 2018 results.
[spoiler][/spoiler]

Lol I remember someone was arguing a few months ago that Super was actually damaging the Dragon Ball name... Bet they feel foolish now

More and more irrefutable evidence keeps pilling up that shows Super is an overwhelming success.

Not surprised by the domestic figures, Super seems like it is plastered all over Japan!

A commercial success is worlds apart from a worthy successor to the series. The market was always there. Just because they are pimping out merchandise and shoving garbage down our throats faster than they can animate it doesn't mean it's an "overwhelming success" and those critical of the direction the franchise went in should just shut up. There are numerous examples of this kind of exploitation amongst pop culture in general but it's hard to argue with someone who reasons away the total mediocrity of the show with Youtube likes.

I feel like your randomly responding to things, I didn't mention anything about "worthy successor" just that some people think Super is hurting the name Dragon Ball but this proves to the contrary.

And is an overwhelming success I don't know how you can deny it. If people didn't like Super then it wouldn't be doing well as evidenced with Kai and GT.
It's just not the merchandise btw the home video was met with an overwhelming response in sales in the U.S...

And you completely taken that YT link comment out of context good job.

You need accept Super is loved by a lot peope you don't like Super fine but you need to accept that it's loved around the world and is immensely (so successful that they're slapping the Super brand on anything and everything!!)
I dropped a lot of money on Super and will continue to do so because I like the show!

[TheMikado]

A commercial success is worlds apart from a worthy successor to the series. The market was always there. Just because they are pimping out merchandise and shoving garbage down our throats faster than they can animate it doesn't mean it's an "overwhelming success" and those critical of the direction the franchise went in should just shut up. There are numerous examples of this kind of exploitation amongst pop culture in general but it's hard to argue with someone who reasons away the total mediocrity of the show with Youtube likes.

Your opinion is subjective, Kazenshuu is an echo chamber of pointless negativity. The success of Super proves that your subjective opinion is obviously a minority and there's absolutely nothing wrong with that but don't make bold claims that a series is complete trash when obviously it isn't

It's a success because the show is targeted generally for young Japanese boys. Their main concern is action and fights, and as long as they get that, they''ll be satisfied. Majority of members here aren't children, so they see the flagrant mistakes and mishaps that Super produces from a story, writing, animation, and character utilization/interaction standpoint; and there's nothing wrong with expressing those concerns. But it is successful, no doubt about it.

Success and quality are two different measurements, its very possible to have one without the other. Regardless Super is no failure, but I don't think we are at unmitigated success either yet. They still pump out more Z than Super branded merchandising at this point despite the show have two movies preceding it and being running for two years now.

[SSJ YUSUKE]

Your opinion is subjective, Kazenshuu is an echo chamber of pointless negativity. The success of Super proves that your subjective opinion is obviously a minority and there's absolutely nothing wrong with that but don't make bold claims that a series is complete trash when obviously it isn't

It's a success because the show is targeted generally for young Japanese boys. Their main concern is action and fights, and as long as they get that, they''ll be satisfied. Majority of members here aren't children, so they see the flagrant mistakes and mishaps that Super produces from a story, writing, animation, and character utilization/interaction standpoint; and there's nothing wrong with expressing those concerns. But it is successful, no doubt about it.

Success and quality are two different measurements, its very possible to have one without the other. Regardless Super is no failure, but I don't think we are at unmitigated success either yet. They still pump out more Z than Super branded merchandising at this point despite the show have two movies preceding it and being running for two years now.

Quality is subjective, as I said in my last past I think Super is a worthy continuation of Z but that's just my opinion. Just because you don't like something doesn't make it truth.

[TheMikado]

Lol I remember someone was arguing a few months ago that Super was actually damaging the Dragon Ball name... Bet they feel foolish now

More and more irrefutable evidence keeps pilling up that shows Super is an overwhelming success.

Not surprised by the domestic figures, Super seems like it is plastered all over Japan!

A commercial success is worlds apart from a worthy successor to the series. The market was always there. Just because they are pimping out merchandise and shoving garbage down our throats faster than they can animate it doesn't mean it's an "overwhelming success" and those critical of the direction the franchise went in should just shut up. There are numerous examples of this kind of exploitation amongst pop culture in general but it's hard to argue with someone who reasons away the total mediocrity of the show with Youtube likes.

I feel like your randomly responding to things, I didn't mention anything about "worthy successor" just that some people think Super is hurting the name Dragon Ball but this proves to the contrary.

And is an overwhelming success I don't know how you can deny it. If people didn't like Super then it wouldn't be doing well as evidenced with Kai and GT.
It's just not the merchandise btw the home video was met with an overwhelming response in sales in the U.S...

And you completely taken that YT link comment out of context good job.

You need accept Super is loved by a lot peope you don't like Super fine but you need to accept that it's loved around the world and is immensely (so successful that they're slapping the Super brand on anything and everything!!)
I dropped a lot of money on Super and will continue to do so because I like the show!

How is this evidence?? The GT has the highest home video sales of any series part of the franchise. If anything I would think high home video sales would strengthen the correlation between the two. If that measurement is based on branding and DVD sales than GT is far more successful than Super. I think I may be good to re-evaluate your measurement tools.

[TheMikado]

It's a success because the show is targeted generally for young Japanese boys. Their main concern is action and fights, and as long as they get that, they''ll be satisfied. Majority of members here aren't children, so they see the flagrant mistakes and mishaps that Super produces from a story, writing, animation, and character utilization/interaction standpoint; and there's nothing wrong with expressing those concerns. But it is successful, no doubt about it.

Success and quality are two different measurements, its very possible to have one without the other. Regardless Super is no failure, but I don't think we are at unmitigated success either yet. They still pump out more Z than Super branded merchandising at this point despite the show have two movies preceding it and being running for two years now.

Quality is subjective, as I said in my last past I think Super is a worthy continuation of Z but that's just my opinion. Just because you don't like something doesn't make it truth.

Make what truth exactly?

[Lionel]

To be fair, it's not like any of the non-Saiyans aren't popular. I mean would the studio or fans have any reason to complain if Piccolo's reputable status as a contender against the Saiyans were to become revitalised? Krillin also acquiring some power ups to make him viable again wouldn't damage the show's marketability, I feel.