In this instance she was talking Marvel in regards to Disney letting go of James Gunn after right-wing bigot rapist/pedo Mike Cernovich dug up a bunch of Gunn's old tweets which had a number of dark jokes that wouldn't fly today, people were pissed at Marvel and Ellis pointed out a boycott of a few people would not make any real difference in convincing Marvel/Disney to re-hire Gunn, she then said crticizing them for their decision on social media would be more effective since companies do want good publicity and it's hard to ignore a hashtag that paints your company in a bad light.
Lindsay turned out to be right as we learned that Disney had in-fact rehired Gunn not too long after firing him after the backlash had gotten severe enough that Disney had realized they'd been misled, but they held off on revealing that he was re-hired for several months so they didn't look so foolish backtracking on a decision they'd made so soon.
So yes a number of posts on social media can and do make a difference in how companies way moreso then a few people deciding not to buy from them does. I still remember the infamous "boycott" of Modern Warfare 2 on PC and how that turned out and I just can't help but instinctively roll my eyes every single time someone mentions "boycotting" a company because I always know how that story ends and it's never in a way that satisfies the boycotters(or is it boycottees? not sure if either are real words).
That had nothing to do with boycotts, Terminator films have underperformed since the third one at least so Dark Fate's performance wasn't surprising in the least. Rise of Skywalker still made a shitload of money so there's no real evidence of a boycott there, if anything it's more likely just fatigue from Star Wars in general.Skar wrote: ↑Mon Feb 17, 2020 12:30 pmCould you name some examples? I don't use Twitter so I was just giving examples of what I've witnessed. Terminator: Dark Fate failed to breakeven and Rise of Skywalker performed lower than expected and the least from the sequel trilogy. These weren't organized boycotts and it just fewer people overall decided to watch these sequels in theaters compared to their previous installments.Planetnamek wrote: ↑Mon Feb 17, 2020 12:03 pmAs Jim Sterling pointed out a number of times, boycotts of products pretty much never work because so few people can actually commit to them and the company isn't going to care about a vocal minority of people when most will happily buy their products, complaining on social media is actually far more effective at getting companies to change to quote Lindsay Ellis.
Here's some examples of companies changing due to feedback from social media:https://www.brandwatch.com/blog/5-times ... er-change/