Bulma from Dragon Ball Appears in New Findy Commercial to Seemingly Shill AI

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Bulma from Dragon Ball Appears in New Findy Commercial to Seemingly Shill AI

Post by JulieYBM » Wed Jul 02, 2025 4:56 pm

The commercial in question. The statement from Findy.
山田裕一朗(ファインディ代表取締役)コメント
今、AIは私たちの働き方や社会の在り方を根本から変えようとしています。コー
ドを書くことに時間を割いていた時代から、これからは「AIを使って何を創る
か」「社会にどう価値を届けるか」が問われる時代に入っています。

私たちファインディは、そんな時代に生きるエンジニアの皆さんとともに、未来を切り拓くパートナーでありたいと考えています。技術の進化が個人の可能性を奪うのではなく、“より自由に創れる時代”の扉を開くものであってほしい。その願いを、本CMに込めました。

ブルマというキャラクターは、技術で仲間を支え、未来を切り拓く“つくる人”の
象徴だと考えております。そんな彼女の姿に、現代のエンジニアが持つ力と可能性を重ねています。ファインディはこれからも、挑戦するすべての“つくる人”のそばで、その一歩を支え続けていきます。
Obviously, I'm going off of a machine translation here, but lol, this statement does not provide much in the way of confidence.

The production staff from Toei Animation are not credited. :|
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Re: Bulma from Dragon Ball Appears in New Findy Commercial to Seemingly Shill AI

Post by Neo-Makaiōshin » Wed Jul 02, 2025 5:07 pm

I hate how the word AI has been adopted, it obfuscates the fact that not all AI tech is generative AI.
Dragon Ball was always a kid series and fans should stop being in denial.

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Re: Bulma from Dragon Ball Appears in New Findy Commercial to Seemingly Shill AI

Post by Jord » Thu Jul 03, 2025 6:41 am

As long as it's licensed, I don't see any problem with it.

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Re: Bulma from Dragon Ball Appears in New Findy Commercial to Seemingly Shill AI

Post by Vegeta th3 4th » Thu Jul 03, 2025 9:12 am

Many studios have been saying for the past year or so that they're looking forward to using AI in their series, so short commercials seems to be the logical place to start with. As time goes on, more and more projects will start relying on it more to cut costs down. I obviously don't know this for sure, but I have a bad feeling that Daima will be the last Dragon Ball project to be fully handled by an actual staff of people.

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Re: Bulma from Dragon Ball Appears in New Findy Commercial to Seemingly Shill AI

Post by WittyUsername » Thu Jul 03, 2025 9:48 am

I’m not necessarily opposed to AI being used as a tool by artists to help make their jobs a bit easier, but the prospect of replacing actual working humans with this crap is just depressing. Sadly, garbage like Veo 3 has made this more likely than ever.

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Re: Bulma from Dragon Ball Appears in New Findy Commercial to Seemingly Shill AI

Post by Vegeta th3 4th » Thu Jul 03, 2025 9:53 am

WittyUsername wrote: Thu Jul 03, 2025 9:48 amI’m not necessarily opposed to AI being used as a tool by artists to help make their jobs a bit easier...
Same here. I think as a tool, it can make the job performance of workers more efficient, but that's not what's been happening. Microsoft fired around 9000 workers yesterday, on top of the 6000 or so they fired back in May. The reason ? a good number of those jobs and functions are being allocated to AI instead. The US' budget bill makes it illegal for individual states to regulate AI, which should give you an idea about where things are headed moving forward. I remember "state rights" being a big dead during the Row V. Wade case last year, so much for that.

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Re: Bulma from Dragon Ball Appears in New Findy Commercial to Seemingly Shill AI

Post by Jack Bz » Thu Jul 03, 2025 10:30 am

The quality of animation in that commercial was honestly really really nice. Looks both modern and 90s at the same time. If a new Dragon Ball series looked like that I would be stoked.

But now I'm actually confused. Was it made with AI? Is it some sort of upscale of the original anime?

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Re: Bulma from Dragon Ball Appears in New Findy Commercial to Seemingly Shill AI

Post by JulieYBM » Thu Jul 03, 2025 10:59 am

Jack Bz wrote: Thu Jul 03, 2025 10:30 am The quality of animation in that commercial was honestly really really nice. Looks both modern and 90s at the same time. If a new Dragon Ball series looked like that I would be stoked.

But now I'm actually confused. Was it made with AI? Is it some sort of upscale of the original anime?
No, it’s made by actual people.
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Re: Bulma from Dragon Ball Appears in New Findy Commercial to Seemingly Shill AI

Post by FortuneSSJ » Thu Jul 03, 2025 11:11 am

Only something as beautiful as this could make me post again. Love it. Truly looks like a modern version of DBZ!
It was done by Daima staff and the animator is confirmed to be Shun Sawai. One of the best recent additions we got to DB family.

Seems like they have been testing the waters for a Dragon Ball remake.
Kubota will to do it, Super Hero 2D recap scenes, Buu arc flashbacks in Daima, new voice actors for the main cast...

Hopefully the higher ups put their shit together and good stuff is happening behind the scenes.
A world without Dragon Ball is just boring.

Favourite old DB Animators: Masaki Sato and Tadayoshi Yamamuro
Favourite new DB Animators: Yuya Takahashi and Chikashi Kubota

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Re: Bulma from Dragon Ball Appears in New Findy Commercial to Seemingly Shill AI

Post by Vegeta th3 4th » Thu Jul 03, 2025 11:30 am

FortuneSSJ wrote: Thu Jul 03, 2025 11:11 amKubota will to do it, Super Hero 2D recap scenes, Buu arc flashbacks in Daima, new voice actors for the main cast...
This level of remake would require it to be seasonal, which is thankfully the direction most anime are going in nowadays.

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Re: Bulma from Dragon Ball Appears in New Findy Commercial to Seemingly Shill AI

Post by Jord » Thu Jul 03, 2025 11:31 am

Speaking of AI:

https://www.theverge.com/ai-artificial- ... ime-series

Sloppy. Wouldn't surprise me if they did this for future DB content as well

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Re: Bulma from Dragon Ball Appears in New Findy Commercial to Seemingly Shill AI

Post by FortuneSSJ » Thu Jul 03, 2025 11:55 am

Vegeta th3 4th wrote: Thu Jul 03, 2025 11:30 am
FortuneSSJ wrote: Thu Jul 03, 2025 11:11 amKubota will to do it, Super Hero 2D recap scenes, Buu arc flashbacks in Daima, new voice actors for the main cast...
This level of remake would require it to be seasonal, which is thankfully the direction most anime are going in nowadays.
I will take it, as long its well done.
A world without Dragon Ball is just boring.

Favourite old DB Animators: Masaki Sato and Tadayoshi Yamamuro
Favourite new DB Animators: Yuya Takahashi and Chikashi Kubota

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Re: Bulma from Dragon Ball Appears in New Findy Commercial to Seemingly Shill AI

Post by TechExpert2021 » Thu Jul 03, 2025 2:13 pm

Jord wrote: Thu Jul 03, 2025 11:31 am Speaking of AI:

https://www.theverge.com/ai-artificial- ... ime-series

Sloppy. Wouldn't surprise me if they did this for future DB content as well
Cygames did the subs for that anime, not Crunchyroll. Certain anime on Crunchyroll have subtitles done by the original Japanese anime rights holder, like Dragon Ball Super and Dragon Ball Daima.

Crunchyroll's in-house subtitles use Trebuchet MS for the subtitle font, and if I remember correctly, they are still human-made. The only thing Crunchyroll uses AI for is their in-house closed captions for their dubs.
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Re: Bulma from Dragon Ball Appears in New Findy Commercial to Seemingly Shill AI

Post by BootyCheeksJohnson » Thu Jul 17, 2025 3:48 am

It's a shame that this is just an A.I. shilling ad because that looks incredible.
We need a Steve Simmons' re-translation of the manga.

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Re: Bulma from Dragon Ball Appears in New Findy Commercial to Seemingly Shill AI

Post by coola » Tue Jul 29, 2025 8:21 am

TechExpert2021 wrote: Thu Jul 03, 2025 2:13 pm
Jord wrote: Thu Jul 03, 2025 11:31 am Speaking of AI:

https://www.theverge.com/ai-artificial- ... ime-series

Sloppy. Wouldn't surprise me if they did this for future DB content as well
Cygames did the subs for that anime, not Crunchyroll. Certain anime on Crunchyroll have subtitles done by the original Japanese anime rights holder, like Dragon Ball Super and Dragon Ball Daima.

Crunchyroll's in-house subtitles use Trebuchet MS for the subtitle font, and if I remember correctly, they are still human-made. The only thing Crunchyroll uses AI for is their in-house closed captions for their dubs.
Image
It looks like to be animated by AI as well :roll:
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