Because there's no real source. The rule of thumb for above expectations is Gross = 3x Budget, because it depends on the individual film. Think about it:Innagadadavida wrote:Well, I asked him before (on this same page) and he didn't respond.Saiyan-Professor wrote:I was about to ask that very same question, can we have a source cited for this?
One might have a budget of 50 mil and expect to make over 100 mil. Anything equal to or less than 50 would be a bomb because they failed to break even (basic economics). In the case of this example, between 50 and close to 100 would not be a bomb, but be a failure because it wasn't what you set out to make. Meanwhile 100-150 (which is 2-3x the budget) would be a success because it made their "over 100 mil" expectation, while 150 and over (3x budget) would be a smash hit because they completely supassed their expectations.
The reason it's a rule of thumb is because another producer could set out with the same budget and hope to make significantly less or more than 100 mil. Dark Knight, for example. Indie films often expect to make no money. Since it varies per film, it's just a general rule of thumb.



