TonyTheTiger wrote:Don't think that Microsoft addressing the RROD or Universal addressing Back to the Future isn't in their best interests financially. Yes, they took a hit to their bottom line but they did it in order to cut off the bad press which would hurt them in the long run.
Well, yes, of course they did it to protect their reputations. I was just pointing those out because I still don't see how a new product for consumers to buy is comparable to a free service.
The thing with FUNi is that there wasn't anything technically wrong with the orange bricks. If they had not functioned properly for one reason or another the company would have replaced them. The orange bricks weren't a defect. They were just badly designed in the first place. That's probably an important difference here. They probably honestly thought they were doing right with the orange bricks. Yes, they used a lot of smoke and mirrors to convince the public that it was for the best but they wouldn't have done it in the first place if they didn't think it was worth it. Why would they have gone through the trouble of messing with the video if they didn't think it would have been a salable product? So in a way they do probably still stand behind them as a choice they made when they made it.
I certainly hope not. It's more likely they'd be apt to hide under the all-inclusive "deliberate creative decisions" label, like what LucasFilm has been referring to the reversed audio channels, poorly mixed sound, and blue-tinted picture of the Star Wars trilogy "special edition" DVDs for the past six years. I'm sure they did think it would be a product they could sell. But I'm fully convinced they were trying to capitalize on the buzzwords of "digitally remastered" and "widescreen." And I would say that "smoke and mirrors" is a bit of an understatement. Sure, there was some "fudging" of the truth (the widescreen comparison shots are a good example, positioned and sized in such a way as to give the optical illusion that you're getting more picture). There was also some flat-out lying, like the trailers that added fake grain to comparison shots. To me, that reeks of them not believing in their own product right then and there.
So, as crazy as this is to say, maybe it really is a good thing FUNi screwed up. If the orange bricks were even just a cut and paste job from the singles I probably would have bought them.
Nope. That doesn't sound crazy at all. In fact, I said this exact same thing, almost word for word, in my second Dragon Box review.

That said, though, just because some good might have inadvertantly come from it, doesn't immediately absolve them of their decisions.
GizmoKSX wrote:This could be a lingering problem in trying to market the Dragon Boxes to consumers who remember the orange brick trailers and making-of footage. The orange brick marketing lauded the technical details of its release, and made a big deal of "Widescreen good, film grain bad!" (And fake film grain at that.) Now we've got the Dragon Boxes in old-fashioned 4:3 ratio and film grain intact. The Dragon Box marketing doesn't do much to educate consumers about why it's a superior release, and anyone "educated" by the orange brick marketing is going to be even more confused.
Exactly. It should have been the orange bricks that got the meme-filled ads and the DBoxes the technical jargon marketing. But FUNimation already shot their wad on that approach by lying their asses off, so they simply couldn't go that route again without making them look like idiots. The blurb on the sheet on the back of the boxes describe the DBoxes best, but even that is vague and confusing to people who don't know about them because FUNimation can't be specific about it without putting down their previous product and admitting their deception. "Frame-by-frame remastering." Wait. Didn't the "remastered" sets have that? And it's in 4:3? Didn't the remastered sets say that 16:9 was better?
And it only has two audio tracks when the "remastered" sets had three? I don't get it! What's better about this? Why does it cost more? Why should I buy this? Oooooooh, Vegeta did say it was "over 9,000" though...