So let's just say that Kai is done in Japan...

[Goku100xKamehameha]

Here's the link for the 3rd quarter.
A more specific chart in English.
Another chart.

[Michsi]

Here's the link for the 3rd quarter.
A more specific chart in English.
Another chart about Nicktoons.

At the risk of sounding stupid, I'm having difficulty follwing all these charts. A little summary would help.

[Hujio]

A more specific chart in English.
Another chart about Nicktoons.

You do realize that the presentation you linked to isn't in English, and the other chart has nothing to do with Nicktoons, right? No wonder people were confused...


So anyway, I did finally get around to adding the 3rd quarter (October 1, 2010 - December 31, 2010) fiscal numbers to my domestic licensing graph for DragonBall and One Piece. Hopefully this is a little easier to follow than the graphs Toei Animation provides, but I'll be happy to explain anything if needed.



I think it's quite clear that One Piece just killed every other anime in licensing sales with an astounding 2.45 billion yen. Toei attributed most of this increase in sales to the recent "Strong World" movie which premiered at the end of the FY10 3Q (December 12, 2009) and was released toward the end of the FY11 2Q (August 27, 2010). Anyway, the overall results through the FY2011 3Q boil down to this: One Piece came in first with 2,449 million yen, Pretty Cure came in second with 870 million yen, DragonBall came in third with 265 million yen, and Digimon came in fourth with 83 million yen (and people thought Digimon might replace Kai...). All other animes combined pulled in 2,437 million yen, meaning Toei Animation made 6.10 billion yen in domestic licensing sales of anime. However, I find it more interesting to think of it this way: One Piece alone made up 40% of Toei Animation's total domestic licensing sales of anime through the 3rd quarter of the 2011 fiscal year! In fact, Toei Animation's domestic licensing sales for these three quarters has already surpassed their entire domestic licensing sales (4.67 million yen) for the entirety of the last fiscal year, by 1.43 billion yen!

Now the fourth quarter ends this March, so the results for that should be out sometime in May, which will really show us just how well DragonBall did for the entire 2011 fiscal year. But since it's being canceled, I can't imagine it did too much better in the fourth quarter.

This will end up on Kanzentai in some form shortly, but it will be much more DragonBall-related than this was.

[VegettoEX]

I guess I can toss some Namco-Bandai stuff into the mix since we're talking about the decline. Like Hujio noted, all of this info will come to sites (specifically our in-person podcast in two weeks! Hurray!) soon and with more detail and exposition, but anyway...

2007 really was the best year for the franchise in recent history. Unfortunately, Namco-Bandai's financial reports start getting wonky prior to Fiscal 2008 (and especially prior to Fiscal 2005, which is when the merger between the two companies took place), so overall franchise totals only seem to exist for Fiscal 2008 to the present, but DB toys & merch (non-video games) we have going back to Fiscal 2006.

(Excuse the incredibly-shitty Excel chart, hastily thrown together before I leave the office)



What you see is a tip of ¥7.9 billion in Fiscal 2007, up through today -- just note that (like Hujio mentioned with Toei above), this fiscal year isn't over, so the ¥2.7 billion listed there is what Namco-Bandai projects for Fiscal 2011 (as noted in their Q3 release).

Yes, the merchandise has done worse since Kai came out (well, long before it, too).

This doesn't take video games into consideration, but the franchise as a whole did ¥17.8 billion in net sales for them in Fiscal 2008, down to ¥15.8 billion in Fiscal 2009, and then down again to ¥12.5 billion in Fiscal 2010. We'll see where this year takes them.

More info to come when I don't need to catch a train .

[Castor Troy]

I didn't buy enough Dragon Boxes.

[Michsi]

Happy for One Piece , sad for DB.

But then again it still admirable that a series that's been over for almost 20 years is still doing well. You can only use the word "poorly" when you compare it to One Piece which is new and fresh


Some thin else that cought my attention...

Toei Animation made 6.10 billion yen in domestic licensing sales of anime. .

Then why do they still have one of the cheapest looking animation quality out there?!!!!!!

[Goku100xKamehameha]

There's a slight mistake in the links I've posted, but now it's fixed.