How the Marketing of DBZ in the U.S Has Affected the Show

Discussion regarding the entirety of the franchise in a general (meta) sense, including such aspects as: production, trends, merchandise, fan culture, and more.
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How the Marketing of DBZ in the U.S Has Affected the Show

Post by DragonBoxZTheMovies » Wed May 25, 2011 1:20 am

(I hope I used the word 'affected' correctly :? )
In my opinion, the biggest mistake Funimation made with the show is advertising it as a show with hard-core action and cheesy rock music (although I do like the idea of having real bands in the movies, to be completely honest). Now people see it as just another American cartoon with guys with spikey hair and massive muscles hitting each other and throwing fire balls, and it has gotten to the point where my local video library actually has the DVDs in the children's section rather than the 'Anime' section. :cry: Most people don't really consider DBZ to be an Anime and often forget about Dragon Ball and GT (although I'm kinda glad people forget about GT, especially the way it was marketed in the U.S :P ).

Despite all this though, I guess without marketing it the way Funimation did, it would never have gotten as popular as it is now in the English speaking world.

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Re: How the Marketing of DBZ in the U.S Has Affected the Sho

Post by kemuri07 » Wed May 25, 2011 4:12 am

DragonBoxZTheMovies wrote:(I hope I used the word 'affected' correctly :? )
In my opinion, the biggest mistake Funimation made with the show is advertising it as a show with hard-core action and cheesy rock music (although I do like the idea of having real bands in the movies, to be completely honest). Now people see it as just another American cartoon with guys with spikey hair and massive muscles hitting each other and throwing fire balls, and it has gotten to the point where my local video library actually has the DVDs in the children's section rather than the 'Anime' section. :cry: Most people don't really consider DBZ to be an Anime and often forget about Dragon Ball and GT (although I'm kinda glad people forget about GT, especially the way it was marketed in the U.S :P ).

Despite all this though, I guess without marketing it the way Funimation did, it would never have gotten as popular as it is now in the English speaking world.

I think it's important to note exactly the time of DBZ's peak in popularity: It's the late 90s - to early 00s, and anime like Pokemon and DBZ are extremely popular. However, the kids watching these shows aren't die-hard anime enthusiasts, hunting down the latest anime online. They're just you're average kids tuning in to anime to watch fantastical characters battle it up with power-ups and energy beams. They couldn't give two shits about most of the crap we talk about here, and that's who Funimation (as well as other companies) were targeting it to at the time: Kids.

Of course it's also important that Funimation's early treatment of the series, no matter how bad it was, is in a way a necessary evil. I genuinely believe that if Funimation had done what many of you had wanted in the first place (kept it as faithful to the original japanese anime), it wouldn't have had the same impact it did now.

And what exactly do you mean most people don't recognize it as anime? Perhaps adults who group any animation as "silly cartoons," but I'm fairly certain that most people who regularly tuned in to Toonami, understood that it came from Japan.

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Re: How the Marketing of DBZ in the U.S Has Affected the Sho

Post by Kendamu » Wed May 25, 2011 5:33 am

kemuri07 wrote:
DragonBoxZTheMovies wrote:Despite all this though, I guess without marketing it the way Funimation did, it would never have gotten as popular as it is now in the English speaking world.
Of course it's also important that Funimation's early treatment of the series, no matter how bad it was, is in a way a necessary evil. I genuinely believe that if Funimation had done what many of you had wanted in the first place (kept it as faithful to the original japanese anime), it wouldn't have had the same impact it did now.
I don't believe this one bit!

Looking at how the show was treated around the rest of the world in regards to the music and the general image of Dragonball (i.e. a fantastic martial arts space adventure, not a HrrDkOaRRRRrr!!!!! version of the Matrix for kids) and how it still became insanely popular in a less altered form, DBZ became popular in America despite the fact that it was so drastically changed. It's such a good property that it overcame the stupid replacement score and punched-up script and still became popular. Not the other way around.

It's not like when Toonami was playing DBZ Movies 1-3 all the kids just said, "This is stupid. Where's my corny jokes and synth-metal?" They still liked it with a good script and the proper score. Had the same technique been applied to the TV show, kids still would've loved it to death.

The early treatment of DBZ was less a "necessary evil" and more of a "fixing something that isn't broken" sort of thing.

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Re: How the Marketing of DBZ in the U.S Has Affected the Sho

Post by jpdbzrulz4sure » Wed May 25, 2011 5:42 am

Kendamu wrote:It's not like when Toonami was playing DBZ Movies 1-3 all the kids just said, "This is stupid. Where's my corny jokes and synth-metal?"
Movies 1-2, actually. Movie 3 on Toonami was the three-parter that aired in syndication, with the altered dialogue, censorship, added scenes, Shuky Levy score, and Ian Corlett as Goku, re-spliced into a movie.

Otherwise, I agree with everything you said.
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Re: How the Marketing of DBZ in the U.S Has Affected the Sho

Post by Kendamu » Wed May 25, 2011 5:46 am

jpdbzrulz4sure wrote:
Kendamu wrote:It's not like when Toonami was playing DBZ Movies 1-3 all the kids just said, "This is stupid. Where's my corny jokes and synth-metal?"
Movies 1-2, actually. Movie 3 on Toonami was the three-parter that aired in syndication, with the altered dialogue, censorship, added scenes, Shuky Levy score, and Ian Corlett as Goku, re-spliced into a movie.

Otherwise, I agree with everything you said.
Both versions of the movie were played on Toonami. If that weren't the case, I wouldn't have been able to record the version I'm talking about onto VHS from Toonami back then.

Back to my point: FUNi's changes made to DBZ were, and still are, an obstacle for fandom. One of my good friends is a dub fan and was a major DBZ freak back when it was on TV. He used to buy all the VHS tapes (and eventually the DVDs) as they came out. Years later, as the Orange Bricks came out, he went out and bought them and would marathon through them... on their default audio setting.

Months later, I was over at his house as him, his roommate (who also likes DBZ a lot), and his roommate's girlfriend were watching Season 3 with the default audio and I made a comment about how they were listening to the Japanese score and not the US broadcast score. They looked at me sort of confused and I explained. They shrugged and kept watching, not bothered by the Japanese score one bit. The only time they ever changed to the US score was on the movies were more famous band contributed to the score and that was because they like those bands a lot.

Most people I meet who like DBZ or watched it when it was on Toonami and bought the Orange Bricks simply don't give a crap. The marketing strategy and changes that have split fandom down the middle in the US were wholly unnecessary and caused more harm than good. DBZ still would've been the most rockin' TV show ever to all of those kids even if things were was they were meant to be originally.
Last edited by Kendamu on Wed May 25, 2011 5:54 am, edited 1 time in total.

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Re: How the Marketing of DBZ in the U.S Has Affected the Sho

Post by jpdbzrulz4sure » Wed May 25, 2011 5:46 am

Kendamu wrote:Both versions of the movie were played on Toonami. If that weren't the case, I wouldn't have been able to record the version I'm talking about onto VHS from Toonami back then.
Oh, really? My mistake. :oops:
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Re: How the Marketing of DBZ in the U.S Has Affected the Sho

Post by xzero » Wed May 25, 2011 12:14 pm

Kendamu wrote:The early treatment of DBZ was less a "necessary evil" and more of a "fixing something that isn't broken" sort of thing.
I know it's possible to go back and forth on this all day, but I have to disagree with you on this. It was broken from an American marketing standpoint at that timeframe. The "punched up" dialogue changes and things along those lines were unnecessary, this is true. In fact, as far as the script goes, I think it would have done just fine if it were more like Kai. However, I really and truly believe that the music changes and voice alterations (really just one: Goku) were necessary.

I was in roughly 6th-11th grade when DBZ aired in America. The first two seasons were only okay to me. However, hearing that Faulconer music kick in and listening to the heroic lines from Goku during season 3, it quickly became my favorite show. But for the Faulconer score, I don't even know if I'd be aware of this website right now because that was the one thing that really got me "into" DBZ rather than having it just be a curiosity on Toonami. Likewise, if Goku sounded in America as he does in Japan, I think that would have severely hurt the show. Could I be wrong on this? Of course, but recall that it was being marketed to 2-11 year olds at that point and those kids just followed it up through their teens. Kids in that age group probably don't want a strong, heroic main character with a high-pitched voice.

I remember back in early or mid-2000 when I was 14 and caught a Cell Games episode raw on the International Channel. I was so excited to know that DBZ was on, but the difference was jarring. The voices weren't too big of an issue, but the music was so bland and lacking of emotion or character. This is a funny criticism since it is exactly how some fans of that version felt about Faulconer's score, but that was my initial reaction. I watched the whole episode and was like, "Wow. Glad they fixed that for the English version." The difference with Kai, by the way, is that the new score sounded pretty good, or at least more modern, though now we have similar problems with the Kikuchi score's return and its admittedly mediocre-to-terrible editing.

Bottom line, I think the marketing and Americanization of the series back in the day was a necessary evil, and had they handled it the way a chunk of this community would have preferred, it at least in theory may not have enjoyed the success it ultimately did.

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Re: How the Marketing of DBZ in the U.S Has Affected the Sho

Post by KiddoCabbusses » Wed May 25, 2011 12:17 pm

Kendamu wrote: Both versions of the movie were played on Toonami. If that weren't the case, I wouldn't have been able to record the version I'm talking about onto VHS from Toonami back then.
Mind showing me?

I can, uh... trade you for a Toonami-edit World's Strongest?

Anyway, to contribute to the actual subject matter; While there are quite a few folks who say DBZ could've succeeded the way it originally was (Or at least closer to what it originally was), I do wonder about the chance that that isn't the case myself. After all, I know Faulconer-DBZ fans (and was wondering why there aren't nearly as many Shuki Levy or Nathan Johnson fans), and I also am familiar with how DBZ Ultimate Uncut was booted off Toonami before it could even finish a 2nd run because of low ratings (they literally swapped it back with the old Saban/FUNi/Ocean dub). On the other hand, seeing Kai's success, I think it's starting to come to me that the edited-n-remarketed DBZ worked because FUNi did various things to attempt to shield DBZ from the pacing problems that plagued the original Japanese version; in particular, the first two seasons' editing to trim the episode count, and weekday-afternoon airings that blew through episodes a lot faster.
Of course, this is more personal observation than any detailed analysis.

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Re: How the Marketing of DBZ in the U.S Has Affected the Sho

Post by TheGreatness25 » Wed May 25, 2011 1:07 pm

I believe that it definitely was a necessary step for FUNimation to take. I mean I'm not an anime fan by any stretch of the imagination. I can't stand Yu-Gi-Oh, never gave One Piece a chance, I saw a little bit of Naruto and thought it stunk, Yu Yu Hakusho was dreadful to me, and every piece of Anime that ever took place on Adult Swim with the exception of Cowboy Bebop (easily one of my favorite shows) and MAYBE Tri-Gun (I'm being generous here) was, in my opinion, horrendous. Now, I understand that it has a huge following, and I'm not going to disrespect them and start pointing out what I can't stand about them, it's just a matter of opinion. Just not an Anime guy, just like I'm not a video game guy. But not only do I know DBZ, not only do I love it, but I am insane when it comes to the show (the amount of crap I buy). Would it have affected me if the original score was kept in? Probably not. Would it really hurt the show in my eyes if the dialog was MORE faithful (the dialog wasn't just completely 95% astray as people tend to claim)? Probably not. But, what I do know is that DBZ is known by many fans, not just Anime fans. I have friends that have never seen another Anime that not only know DBZ, but love it, and then turn around and say that when they watched Dragon Ball (on Toonami), they thought it was garbage. I know at least two dozen people like that. I know someone who thought that the music in Dragon Ball was also made by FUNimation and was worse than their stuff for Z.

Now I'm not going to say that if DBZ was kept faithful that it wouldn't be as successful, but what I am saying is that it wasn't kept faithful and a correlation is that it has become one of the biggest and best shows in the US, I believe. At that time they did what they had to do, nobody really thought the Anime industry would do much in the US.

But why do people make it seem like DBZ was anything but a hardcore action cartoon? I mean come on! The music and the dialog can only change so much. At the end of the day, there were still epic battles and the entire theme of the series was fighting. Fighting was everything in the series. Do you really think that soft music made the show not a hardcore fighting genre? Or maybe less corny jokes made it something more than a fighting cartoon? To me, I love the thing, love it more than any other thing that has ever graced my TV, but I am not going to go to the extreme of saying that it was not fundamentally a hardcore fighting cartoon. It wasn't drama, it wasn't comedy (despite being funny, that wasn't the primary focus of the show...for that, watch Family Guy), it wasn't an adventure story (only the Namek arc could be categorized as that), and it wasn't educational. It was straight up hardcore action and fighting, and I'm sorry, but that's genuinely what I think. Otherwise, what would anyone categorize it as?

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Re: How the Marketing of DBZ in the U.S Has Affected the Sho

Post by Kendamu » Wed May 25, 2011 2:46 pm

xzero wrote:Bottom line, I think the marketing and Americanization of the series back in the day was a necessary evil, and had they handled it the way a chunk of this community would have preferred, it at least in theory may not have enjoyed the success it ultimately did.
Translation: "It was necessary because I personally like it that way."

Sure, it was important to you but I've met a lot of people that it didn't matter to. Outside of people who obsessively post online about DBZ, I haven't met anyone who really cares. They pop in their Orange Brick disc and hit "go" without any regard for the cast or score. Had I never said anything to the two friends who I mentioned specifically, they wouldn't have ever even known!

That's the average DBZ fan I meet outside of the Internet. I'm guessing that there's a lot more of them than there are of any of us.
But why do people make it seem like DBZ was anything but a hardcore action cartoon? I mean come on! The music and the dialog can only change so much. At the end of the day, there were still epic battles and the entire theme of the series was fighting. Fighting was everything in the series. Do you really think that soft music made the show not a hardcore fighting genre? Or maybe less corny jokes made it something more than a fighting cartoon?
So what you're saying is that when Mike tells us to be Super Shounen he's telling me to punch you in the face for a few hours, right? :lol: :wink:

I guess you missed out on the whole "comparisons to a Kung Fu movie" thing that people like to do here.
KiddoCabbusses wrote:
Kendamu wrote: Both versions of the movie were played on Toonami. If that weren't the case, I wouldn't have been able to record the version I'm talking about onto VHS from Toonami back then.
Mind showing me?

I can, uh... trade you for a Toonami-edit World's Strongest?
I would love to if you weren't asking about a VHS tape from at least a decade ago that I lost track of after I moved out of my parents' house.

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Re: How the Marketing of DBZ in the U.S Has Affected the Sho

Post by xzero » Wed May 25, 2011 4:07 pm

Kendamu wrote:
xzero wrote:Bottom line, I think the marketing and Americanization of the series back in the day was a necessary evil, and had they handled it the way a chunk of this community would have preferred, it at least in theory may not have enjoyed the success it ultimately did.
Translation: "It was necessary because I personally like it that way."

Sure, it was important to you but I've met a lot of people that it didn't matter to. Outside of people who obsessively post online about DBZ, I haven't met anyone who really cares. They pop in their Orange Brick disc and hit "go" without any regard for the cast or score. Had I never said anything to the two friends who I mentioned specifically, they wouldn't have ever even known!
I'm sorry, but your translation is mistaken :|

It was necessary because there is a decent chance American kids--the target audience--would not have taken to the show with the fervor they did back then. What I personally like or prefer is irrelevant. However, my opinion is a reflection of like-minded opinions of the show from back then.

Concerning the orange brick example, a buddy of mine from high school and college is a year younger than me. He used to watch DBZ on TV when it was airing, though he's not as into it as I am. I was over at his house a couple of years ago and noticed he had the Season 3 set. I mentioned it to him and he said, "Yeah, I like those episodes. But the music sucks on the DVDs. I wish they had the old stuff on there." I quickly pointed out that they did, which prompted him to rewatch the whole thing with the Faulconer score.

You can certainly rebut this by saying that it's just the opinions of two people, and you'd be correct. However, if it wasn't a success, Funimation would likely have cancelled its contract with Faulconer before the end of the series. There's no way they contracted for all of Freeza - Buu in one shot. Back then, it really and truly was all about the money, whereas today, though they're of course profit-driven (as any corporation is), there's a much more apparent emphasis on quality.

The attitude has changed, as has the market. Since DBZ originally aired, anime went from niche to mainstream to somewhere in the middle. Because of where it currently is, the fans are more about the Japanese product, which is why we see stuff like simulcasts, the DBoxes, etc. Back then, the marketing of DBZ was designed to reach a certain demographic. People in this community may not like that fact (and I'm not really targeting anyone in particular here). They may claim the product was just fine the way it was back before it ever hit U.S. shores. The release of the DBoxes and the super-accurate Kai dub validate that argument to some extent.

However, this argument illustrates a failure to appreciate the situation in which Funimation and the anime community found themselves back in the late-1990s: anime was becoming increasingly mainstream thanks in large part to Pokemon and DBZ. Funimation had to figure out a way to market the show effectively to a demographic through which it can maximize advertising revenue. It had to make money; if it didn't, there's no point in existing as a company (legally, the purpose of a business is to make money). You may not like the product that resulted; you may hate the dub names, the voices, and the music. You may despise the script. Yet while we cannot say for sure which elements contributed to the show's ultimate success and profitability, we also absolutely cannot deny that the way it was, it was indeed a success domestically, and it proved profitable for Funimation. This is evidenced by the fact that the company was essentially built around DBZ.

I suppose this whole exchange is the answer to the OP's topic question. Had the product been more like shows like Fullmetal Alchemist, this debate would be completely moot since FMA and so many shows like it were essentially English versions of the original, rather than Americanizations. As it stands, the marketing of DBZ seems to have had 2 effects, and this is something everyone should be able to agree on:

(1) Like it or not, the show enjoyed tremendous success back in the late 1990s and early 2000s, which exposed it to American audiences and created a generation of fans...
(2) While simultaneously dividing up those fans into dub fans and sub fans who can agree that they like the show, but disagree as to which elements of it are superior whenever the two diverge.

That was the impact of marketing of DBZ in the U.S.

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Re: How the Marketing of DBZ in the U.S Has Affected the Sho

Post by TheGreatness25 » Wed May 25, 2011 4:11 pm

Um okay, well it's still a hardcore fighting cartoon. That's what it is. If I took Titanic and put in hardcore rock music and changed the dialog (no matter how crazy, intense, etc.), it's still not going to be a hardcore fighting movie. Now what FUNimation did was change some dialog (and again, it's not a super huge radical departure from the original, mostly just worded differently and silly situations were really the ones that were messed with) and put in their own music (some of it all fast-paced, but a lot of music was slow if you go back and watch it), and you mean to tell me that those two things changed the entire complexion of the series? That without those elements, it would be a totally different show? Come on now. And by "totally different show," I don't mean better or better voiced or with better music, I mean the genre and theme of it.

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Re: How the Marketing of DBZ in the U.S Has Affected the Sho

Post by xzero » Wed May 25, 2011 4:41 pm

TheGreatness25 wrote:[Yo]u mean to tell me that ... without those elements [(the music and the dialog)], it would be a totally different show? Come on now. And by "totally different show," I don't mean better or better voiced or with better music, I mean the genre and theme of it.
No, it wouldn't be a totally different show, and I'm not arguing that it is. What I'm suggesting is that those two elements could have increased its marketability. Did they? I don't know. It's entirely possible that they actually hurt it in the U.S. and the show could have been more profitable in their absence. The fact is we'll never know. All we can say is looking back, the show was successful with the changes Funimation put into place. You're 100% correct to say that with our without Funimation's changes in place, the show is still DBZ, a hardcore fighting cartoon. My only argument is there is at least a likelihood, evidenced by the fact of Funimation's continued reliance on changing the music in GT, that its alterations were yielding successful results from a purely marketing perspective. It wanted to increase the hardcore-ness of the show, and changing the music and dialog is how it chose to do so. I'm glad they have since abandoned this approach, but I stand by my contention that this is because the market has changed and sticking with the old way of doing things, which was profitable back then, would not be profitable today.

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Re: How the Marketing of DBZ in the U.S Has Affected the Sho

Post by AgitoZ » Wed May 25, 2011 4:57 pm

xzero it seems that you think the edits were what made the show popular, but in fact I think it was DBZ that made DBZ successful. Under all the changes FUNi made, it was still essentially DBZ. The edits weren't the only reason it was popular. If they were it wouldn't be such a success around the world, which the mass majority of kept almost everything in tact.

Also some reasons have been giving for the changes made. The scripts were changed cause they didn't have translations for the majority of the dialogue. As for the music I think it was kept because they gained profit from it. Not just from CDs, but from simply using it.
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Re: How the Marketing of DBZ in the U.S Has Affected the Sho

Post by Pokewhiz7 » Wed May 25, 2011 5:22 pm

I heard the reason was because Toei gave them really oddly translated scripts. This makes sense to me considering the Harmony Gold dub used "Flying Nimbus". Around the Boo arc they either got better translations from Toei or it was because Steve Simmons started doing translations. (Of course, I could be completely wrong, the last part is just me speculating.)

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Re: How the Marketing of DBZ in the U.S Has Affected the Sho

Post by xzero » Wed May 25, 2011 5:28 pm

AgitoZ wrote:xzero it seems that you think the edits were what made the show popular, but in fact I think it was DBZ that made DBZ successful. Under all the changes FUNi made, it was still essentially DBZ. The edits weren't the only reason it was popular. If they were it wouldn't be such a success around the world, which the mass majority of kept almost everything in tact.
It's not that I think the edits made the show popular. I just don't think they hurt its profitability, and potentially even helped it. Regardless of the opinion of the Faulconer music, for example, there's no denying it was cheaper and a better economic option back in 1999 than trying to get the Kikuchi score. Also, if you think about it, if some kids became interested in the show because of the score, those were fans they would not have had absent the changes. You're right; DBZ made DBZ popular and successful, and this is demonstrated around the world. But from a purely economic and marketing perspective, which is the viewpoint this topic is addressing, the changes presumably didn't hurt, and potentially helped.

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Re: How the Marketing of DBZ in the U.S Has Affected the Sho

Post by Rory » Wed May 25, 2011 7:32 pm

xzero wrote:But from a purely economic and marketing perspective, which is the viewpoint this topic is addressing, the changes presumably didn't hurt, and potentially helped.
Do you have the sales figures from the alternative timeline where FUNimation used the Kikuchi score, and made no edits?
I'd like to see it please. :)

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Re: How the Marketing of DBZ in the U.S Has Affected the Sho

Post by xzero » Wed May 25, 2011 7:50 pm

I thought of this after I posted that. I have two responses (besides the obvious "No" to the sales figures question :wink:). First, while there are no sales figures to prove anything, GT is somewhat of an illustration. Funimation wanted to make GT more hardcore to make it more appealing to the audience they felt they had by the end of Z. One method of doing this was to replace the score with the crappy Menza score. If they didn't feel replacing the score from Z was an effective idea, they wouldn't have done GT this way. Dragon Ball didn't need to be made more hardcore because nothing was able to make it seem hardcore (thus, their approach was different in marketing it).

My other response is that while I have no sales figures to back up my speculation, neither does the other side. If the counterargument is that DBZ was successful in every other country in the world in which the original score was retained, my answer is that each and every one of those countries is distinguishable because it's not America and doesn't have an American audience. There's no more evidence that the changes hurt the profitability than there is that they helped. However, I still contend that if they didn't help, or at least show the propensity to help, GT would have been handled differently. But of course, GT and Z are distinguishable as well.

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Re: How the Marketing of DBZ in the U.S Has Affected the Sho

Post by TheGreatness25 » Wed May 25, 2011 8:35 pm

I don't think the edits were made with any other motive than to "Americanize" the show. They probably felt that the general audience would not like the music because it was so foreign. Remember the time that it was, acquiring DB/Z was probably a huge risk for them, especially after the Harmony Gold dub. I don't think that one was very successful at all. In a world where anything foreign was changed up and Americanized, it just shows how the industry was back then. Pokemon, Yu-Gi-Oh, Sailor Moon, the Street Fighter II movie. I mean that just seemed to be the standard operating procedure back then.

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Re: How the Marketing of DBZ in the U.S Has Affected the Sho

Post by Zarathustra » Thu May 26, 2011 4:38 pm

xzero wrote:
Kendamu wrote:The early treatment of DBZ was less a "necessary evil" and more of a "fixing something that isn't broken" sort of thing.
I know it's possible to go back and forth on this all day, but I have to disagree with you on this. It was broken from an American marketing standpoint at that timeframe. The "punched up" dialogue changes and things along those lines were unnecessary, this is true. In fact, as far as the script goes, I think it would have done just fine if it were more like Kai. However, I really and truly believe that the music changes and voice alterations (really just one: Goku) were necessary.

I was in roughly 6th-11th grade when DBZ aired in America. The first two seasons were only okay to me. However, hearing that Faulconer music kick in and listening to the heroic lines from Goku during season 3, it quickly became my favorite show. But for the Faulconer score, I don't even know if I'd be aware of this website right now because that was the one thing that really got me "into" DBZ rather than having it just be a curiosity on Toonami. Likewise, if Goku sounded in America as he does in Japan, I think that would have severely hurt the show. Could I be wrong on this? Of course, but recall that it was being marketed to 2-11 year olds at that point and those kids just followed it up through their teens. Kids in that age group probably don't want a strong, heroic main character with a high-pitched voice.

I remember back in early or mid-2000 when I was 14 and caught a Cell Games episode raw on the International Channel. I was so excited to know that DBZ was on, but the difference was jarring. The voices weren't too big of an issue, but the music was so bland and lacking of emotion or character. This is a funny criticism since it is exactly how some fans of that version felt about Faulconer's score, but that was my initial reaction. I watched the whole episode and was like, "Wow. Glad they fixed that for the English version." The difference with Kai, by the way, is that the new score sounded pretty good, or at least more modern, though now we have similar problems with the Kikuchi score's return and its admittedly mediocre-to-terrible editing.

Bottom line, I think the marketing and Americanization of the series back in the day was a necessary evil, and had they handled it the way a chunk of this community would have preferred, it at least in theory may not have enjoyed the success it ultimately did.
Fantastic post. I agree.

My rediscovery of DBZ was facilitated even further by Faulconer's music.

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