Question about Toei's marketing motives

Discussion regarding the entirety of the franchise in a general (meta) sense, including such aspects as: production, trends, merchandise, fan culture, and more.
User avatar
DBZAOTA482
Banned
Posts: 6995
Joined: Mon Feb 20, 2012 4:04 pm
Contact:

Re: Question about Toei's marketing motives

Post by DBZAOTA482 » Thu Feb 12, 2015 10:19 am

Why do people here keep acting like the Majin Boo Saga was this light-hearted comedy even though it clearly wasn't?
fadeddreams5 wrote:
DBZGTKOSDH wrote:... Haven't we already gotten these in GT? Goku dies, the DBs go away, and the Namekian DBs most likely won't be used again because of the Evil Dragons.
Goku didn't die in GT. The show sucked him off so much, it was impossible to keep him in the world of the living, so he ascended beyond mortality.
jjgp1112 wrote: Sat Jul 18, 2020 6:31 am I'm just about done with the concept of reboots and making shows that were products of their time and impactful "new and sexy" and in line with modern tastes and sensibilities. Let stuff stay in their era and give today's kids their own shit to watch.

I always side eye the people who say "Now my kids/today's kids can experience what I did as a child!" Nigga, who gives a fuck about your childhood? You're an adult now and it was at least 15 years ago. Let the kids have their own experience instead of picking at a corpse.

User avatar
Rocketman
Namekian Warrior
Posts: 10799
Joined: Mon Nov 08, 2004 10:17 pm

Re: Question about Toei's marketing motives

Post by Rocketman » Thu Feb 12, 2015 10:55 am

DBZAOTA482 wrote:Why do people here keep acting like the Majin Boo Saga was this light-hearted comedy even though it clearly wasn't?
Because people are desperate to reconcile what DB actually is with the bullshit ~supershonen~ One-Piece-like image they've constructed of it in their heads.

User avatar
ParkerAL
Regular
Posts: 608
Joined: Sat Mar 29, 2014 11:05 pm

Re: Question about Toei's marketing motives

Post by ParkerAL » Thu Feb 12, 2015 10:58 am

EXBadguy wrote:Yeah, Toei has weird marketing, especially when the sexual jokes and people ripping heads and arms off mortal kombat style are exposed to children. It's not just DB, it's any anime over at Toei, even One Piece. How do the parents put up with that?
Toriyama was the one that wrote that stuff in. It had nothing to do with Toei's marketing...
EXBadguy wrote:You see, I'm not saying they should censor more shit, I'm just asking WHY are they censoring more shit and putting more stupid stuff in, besides them doing it for the money. Toei and Toriyama were never like this before. Back then they just didn't give a fuck. I know it's "DB like" as you people here say, but I'm just saying, I've NEVER seen anything so. freaking. childish like these stupid cutsey angels. This series wasn't like this, not even the original DB. That's my gripe.
I take it you've never heard of Dr. Slump, Toriyama's first major hit.
Favorite Movies: Alien, Star Wars: The Empire Strikes Back, The Thing, Evil Dead, The Land Before Time
Favorite Shows: Cardcaptor Sakura, Doctor Who, Wallace and Gromit, Wakfu, Yu Yu Hakusho
Favorite Manga: Fullmetal Alchemist, Hunter x Hunter, Dragon Ball
Augenis wrote:The power level view into the series has trained a significant portion of the fan base into real life stereotypical members of the Freeza empire, where each and every individual is reduced to a floating number above their heads and any sudden changes to said number are met with shock and confusion.

User avatar
Lord Beerus
Namekian Warrior
Posts: 21430
Joined: Sat Oct 25, 2014 5:20 pm
Location: A temple on a giant tree
Contact:

Re: Question about Toei's marketing motives

Post by Lord Beerus » Thu Feb 12, 2015 11:20 am

DBZAOTA482 wrote:Why do people here keep acting like the Majin Boo Saga was this light-hearted comedy even though it clearly wasn't?
I love the Majin Boo arc but I don't think it's a light hearted comedy. I just think it's less dark than the previous arc and has more of a balance of action and comedy and drama.

User avatar
EXBadguy
I'm, pretty, cozy, here...
Posts: 1650
Joined: Sat Oct 05, 2013 6:24 pm
Location: NJ, 'MERICA

Re: Question about Toei's marketing motives

Post by EXBadguy » Thu Feb 12, 2015 12:04 pm

ParkerAL wrote: Toriyama was the one that wrote that stuff in. It had nothing to do with Toei's marketing...
Nope, Toei too. I'm not just talking about FnF. You remember that JSAT special, didn't you? Half of the movie made me cringe.
DBZAOTA482 wrote:Why do people here keep acting like the Majin Boo Saga was this light-hearted comedy even though it clearly wasn't?
It's just too wacky and has too much gag for my taste.
Theophrastus wrote: As far as the comparison to One Piece, again that comes down to who's actually doing the writing. Eiichiro Oda likes himself some gags and general absurdity, but he also quite regularly tosses serious drama and tragedy into his writing. Oda was heavily involved in the last two major One Piece films, and it shows.
When I watched One Piece Z a few months ago, I ask why can't Toriyama be like Oda? When people are comparing One Piece Z to BoG, it makes me feels ashamed of liking BoG, becuz the comedy took too much of a role. Not just to me, but to most people outside this community. I mean, people are now laughing at this franchise, comparing it to One Piece and other anime from other categories, and telling Toriyama to retire. For me, I'm not doing all these things, I just wish Toriayama would step up so that this franchise won't be that much of a laughingstock.

Prior to BoG, a good amount of people respected this franchise.
Last edited by EXBadguy on Thu Feb 12, 2015 12:21 pm, edited 1 time in total.
Akira Toriyama wrote:If anyone. ANYONE AT TOEI! Makes a movie about old and weak major villains returning, or making recolored versions of Super Saiyan, I'ma come to yo company and evict you from doing Dragon Ball ever again! Only I do those things, because people love me, and they despise you....derp!
Marco Polo wrote:Goku Black is a fan of DBZ who hates Super and has taken the form of a younger Goku (thinner shape, softer hair) to avenge the original series by destroying the new.

User avatar
VegettoEX
Kanzenshuu Co-Owner & Administrator
Posts: 17799
Joined: Sat Jan 10, 2004 3:10 pm
Location: New Jersey
Contact:

Re: Question about Toei's marketing motives

Post by VegettoEX » Thu Feb 12, 2015 12:14 pm

You being ashamed of what you like has everything to do with your own self image and self confidence. Don't pass the blame to the content.
:: [| Mike "VegettoEX" LaBrie |] ::
:: [| Kanzenshuu - Co-Founder/Administrator, Podcast Host, News Manager (note: our "job" titles are arbitrary and meaningless) |] ::
:: [| Website: January 1998 |] :: [| Podcast: November 2005 |] :: [| Fusion: April 2012 |] :: [| Wiki: 20XX |] ::

User avatar
EXBadguy
I'm, pretty, cozy, here...
Posts: 1650
Joined: Sat Oct 05, 2013 6:24 pm
Location: NJ, 'MERICA

Re: Question about Toei's marketing motives

Post by EXBadguy » Thu Feb 12, 2015 12:17 pm

I..guess you can say that, when I went to order tickets to see BoG, I didn't want anyone to see me, cuz I felt that they would laugh at me, so I just RAN to the theater. So yeah I guess you're right about that. But still I feel that Toriyama and Toei's holding back.

I'm not a self-loather though.
Akira Toriyama wrote:If anyone. ANYONE AT TOEI! Makes a movie about old and weak major villains returning, or making recolored versions of Super Saiyan, I'ma come to yo company and evict you from doing Dragon Ball ever again! Only I do those things, because people love me, and they despise you....derp!
Marco Polo wrote:Goku Black is a fan of DBZ who hates Super and has taken the form of a younger Goku (thinner shape, softer hair) to avenge the original series by destroying the new.

User avatar
TripleRach
Moderator
Posts: 2656
Joined: Sat Jan 10, 2004 5:08 pm
Location: Ohio, USA
Contact:

Re: Question about Toei's marketing motives

Post by TripleRach » Thu Feb 12, 2015 12:59 pm

DBZAOTA482 wrote:Why do people here keep acting like the Majin Boo Saga was this light-hearted comedy even though it clearly wasn't?
I don't think anyone's claiming it's 100% comedy, but it definitely has the most gag moments since the Red Ribbon arc. There's also a lot of absurdity. Boo murders people by turning them into candy, and he's not above goofing off with Gotenks. The power ups come from a silly dance, a goofy old man who likes porn and manga, and a pair of earrings.
-Rachel

User avatar
Kid Buu
I Live Here
Posts: 4222
Joined: Fri Nov 12, 2004 4:02 am
Location: United Kingdom

Re: Question about Toei's marketing motives

Post by Kid Buu » Thu Feb 12, 2015 2:19 pm

EXBadguy wrote:Is there another reason why Toei's holding back on the age marketing demographic stuff? Why they are lowering some stuff for little kids(0-8).
They are adapting a comic from a magazine called "Young Boys" Jump. They ain't dumbing down anything.
Rocketman wrote:"Shonen" basically means "stupid sentimental shit" anyway, so it's ok to be anti-shonen.

theoriginalbilis
I'm, pretty, cozy, here...
Posts: 1908
Joined: Mon Apr 17, 2006 1:33 pm
Location: United States
Contact:

Re: Question about Toei's marketing motives

Post by theoriginalbilis » Thu Feb 12, 2015 3:19 pm

Dragon Ball's always been an action/comedy/adventure show targeted towards kids. Even though the FUNimation "reversioning" tried to make the tone "darker" in places, even their dub was still aimed at the kids' TV market, and was a big success there too.

The fact that the light-hearted/adventurous atmosphere and endearing characters haven't changed in recent years is a good thing. The kids watching it have now grown up, and get to relive the good times with the new specials and movies. All the while introducing their young ones to the franchise. It's good to keep the show we all like relevant and profitable.
Nothing matters (in a cosmic sense.) Have a good time.

User avatar
MarcFBR
Advanced Regular
Posts: 1355
Joined: Thu Nov 04, 2004 8:50 pm
Location: California
Contact:

Re: Question about Toei's marketing motives

Post by MarcFBR » Thu Feb 12, 2015 4:07 pm

He's already admitted what the problem is, and damn near everyone in the thread knew what it was from the beginning.

He's ashamed he likes a kids show.

That's effectively how a child acts. So here is the advice. Get over yourself, it's not a huge thing, and grow up a bit.
Visit The Fanboy Review for anime reviews.

User avatar
Gyt Kaliba
Kicks it Old-School
Posts: 8869
Joined: Fri Sep 28, 2007 1:38 am
Location: Arkansas
Contact:

Re: Question about Toei's marketing motives

Post by Gyt Kaliba » Thu Feb 12, 2015 4:19 pm

A bit blunt perhaps, but I find myself agreeing. If you find yourself being ashamed of liking Dragon Ball (or anything else) that's kid-oriented, that's on you as a person, not the product. But you don't have to be ashamed of it, because despite what most of society might say about it, it's okay to be into kid's stuff. There is literally no difference between liking animated stuff, and being a big fan of football or other sports, and hopefully eventually society as a whole will realize this.

I still think C.S. Lewis put it best.
“Critics who treat 'adult' as a term of approval, instead of as a merely descriptive term, cannot be adult themselves. To be concerned about being grown up, to admire the grown up because it is grown up, to blush at the suspicion of being childish; these things are the marks of childhood and adolescence. And in childhood and adolescence they are, in moderation, healthy symptoms. Young things ought to want to grow. But to carry on into middle life or even into early manhood this concern about being adult is a mark of really arrested development. When I was ten, I read fairy tales in secret and would have been ashamed if I had been found doing so. Now that I am fifty I read them openly. When I became a man I put away childish things, including the fear of childishness and the desire to be very grown up.”
AniManga Travelogue - Currently Reviewing: Dragon Ball (Z)
Twitter
Switch Friend Code: SW-0745-6427-7791 (let's play some Dragon Ball: The Breakers!)

User avatar
EXBadguy
I'm, pretty, cozy, here...
Posts: 1650
Joined: Sat Oct 05, 2013 6:24 pm
Location: NJ, 'MERICA

Re: Question about Toei's marketing motives

Post by EXBadguy » Thu Feb 12, 2015 4:21 pm

theoriginalbilis wrote: The fact that the light-hearted/adventurous atmosphere and endearing characters haven't changed in recent years is a good thing. The kids watching it have now grown up, and get to relive the good times with the new specials and movies.
Except that's not the case from what I'm seeing. You can go anywhere and see people talking crap about the new DB stuff. I liked BoG, but I want the next one to be different, so that the franchise will have the respect it once had.
MarcFBR wrote:He's already admitted what the problem is, and damn near everyone in the thread knew what it was from the beginning.
Try again. I'm didn't make this thread out of self pity. I just feel like Toriyama needs to step up a bit and tone down the gag and comedy some, that's all. Yes, I am getting old, but I'm not allowed to say something? I'm not on here telling you guys that you are autistic for liking DB(I had a couple of elitist on youtube told me that a long time ago).
Akira Toriyama wrote:If anyone. ANYONE AT TOEI! Makes a movie about old and weak major villains returning, or making recolored versions of Super Saiyan, I'ma come to yo company and evict you from doing Dragon Ball ever again! Only I do those things, because people love me, and they despise you....derp!
Marco Polo wrote:Goku Black is a fan of DBZ who hates Super and has taken the form of a younger Goku (thinner shape, softer hair) to avenge the original series by destroying the new.

User avatar
Hellspawn28
Patreon Supporter
Posts: 15716
Joined: Mon Sep 07, 2009 9:50 pm
Location: Maryland, USA

Re: Question about Toei's marketing motives

Post by Hellspawn28 » Thu Feb 12, 2015 4:22 pm

More people these days like watching kid shows. Legend of Korra was popular with both kids and adults. I see nothing wrong with that.
She/Her
PS5 username: Guyver_Spawn_27
LB Profile: https://letterboxd.com/Hellspawn28/

User avatar
EXBadguy
I'm, pretty, cozy, here...
Posts: 1650
Joined: Sat Oct 05, 2013 6:24 pm
Location: NJ, 'MERICA

Re: Question about Toei's marketing motives

Post by EXBadguy » Thu Feb 12, 2015 4:27 pm

Keep in mind guys, I said I sometimes feel ashamed for liking BoG, NOT the whole franchise itself. Even though I feel like I'm too old for DB(or most cartoons and anime), I would never become ashamed of liking DB.
Akira Toriyama wrote:If anyone. ANYONE AT TOEI! Makes a movie about old and weak major villains returning, or making recolored versions of Super Saiyan, I'ma come to yo company and evict you from doing Dragon Ball ever again! Only I do those things, because people love me, and they despise you....derp!
Marco Polo wrote:Goku Black is a fan of DBZ who hates Super and has taken the form of a younger Goku (thinner shape, softer hair) to avenge the original series by destroying the new.

User avatar
Gyt Kaliba
Kicks it Old-School
Posts: 8869
Joined: Fri Sep 28, 2007 1:38 am
Location: Arkansas
Contact:

Re: Question about Toei's marketing motives

Post by Gyt Kaliba » Thu Feb 12, 2015 4:39 pm

Not to lynch you or something, but -
EXBadguy wrote:Even though I feel like I'm too old for DB(or most cartoons and anime), I would never become ashamed of liking DB.
That's that mindset we're (or at least I'm, so as not to put words in others' mouths) talking about right there. Why should there be a 'too old' for anything animated? Most of the people that work on animated properties are far, far older than the intended audience. Do you not think they enjoy their work? I repeat, there's absolutely nothing wrong with enjoying material aimed at a completely different audience than one that you would be considered a part of.
AniManga Travelogue - Currently Reviewing: Dragon Ball (Z)
Twitter
Switch Friend Code: SW-0745-6427-7791 (let's play some Dragon Ball: The Breakers!)

User avatar
Hellspawn28
Patreon Supporter
Posts: 15716
Joined: Mon Sep 07, 2009 9:50 pm
Location: Maryland, USA

Re: Question about Toei's marketing motives

Post by Hellspawn28 » Thu Feb 12, 2015 4:47 pm

Honestly if Dragon Ball was not a kids series then it would have never been on Toonami. CN likes to pick shows that were popular with kids in Japan as well from what I can remember. If Dragon Ball was some hardcore edgy show like some fans make it out to be then it would have been on the Sci-Fi channel instead.
She/Her
PS5 username: Guyver_Spawn_27
LB Profile: https://letterboxd.com/Hellspawn28/

User avatar
EXBadguy
I'm, pretty, cozy, here...
Posts: 1650
Joined: Sat Oct 05, 2013 6:24 pm
Location: NJ, 'MERICA

Re: Question about Toei's marketing motives

Post by EXBadguy » Thu Feb 12, 2015 4:49 pm

"Age is nothing but a number", huh? I sorta agree with that statement, though I'll always give adults weird looks if there watching some stupid cartoons or dressing up as any superhero when they walk down the street. I guess you can say I'm just like the rest of the society, but I couldn't help it. Not saying all cartoons are stupid, just making a general statement.
Akira Toriyama wrote:If anyone. ANYONE AT TOEI! Makes a movie about old and weak major villains returning, or making recolored versions of Super Saiyan, I'ma come to yo company and evict you from doing Dragon Ball ever again! Only I do those things, because people love me, and they despise you....derp!
Marco Polo wrote:Goku Black is a fan of DBZ who hates Super and has taken the form of a younger Goku (thinner shape, softer hair) to avenge the original series by destroying the new.

User avatar
DBZAOTA482
Banned
Posts: 6995
Joined: Mon Feb 20, 2012 4:04 pm
Contact:

Re: Question about Toei's marketing motives

Post by DBZAOTA482 » Thu Feb 12, 2015 4:50 pm

Hellspawn28 wrote:Honestly if Dragon Ball was not a kids series then it would have never been on Toonami. CN likes to pick shows that were popular with kids in Japan as well from what I can remember. If Dragon Ball was some hardcore edgy show like some fans make it out to be then it would have been on the Sci-Fi channel instead.
Dragon Ball was toned down when it was broadcasted on TV. Even the "uncut" version of DBZ is tamer on the dialogue.

Not to say it's harcore or edgy but saying it's for little kids is stretching it.
fadeddreams5 wrote:
DBZGTKOSDH wrote:... Haven't we already gotten these in GT? Goku dies, the DBs go away, and the Namekian DBs most likely won't be used again because of the Evil Dragons.
Goku didn't die in GT. The show sucked him off so much, it was impossible to keep him in the world of the living, so he ascended beyond mortality.
jjgp1112 wrote: Sat Jul 18, 2020 6:31 am I'm just about done with the concept of reboots and making shows that were products of their time and impactful "new and sexy" and in line with modern tastes and sensibilities. Let stuff stay in their era and give today's kids their own shit to watch.

I always side eye the people who say "Now my kids/today's kids can experience what I did as a child!" Nigga, who gives a fuck about your childhood? You're an adult now and it was at least 15 years ago. Let the kids have their own experience instead of picking at a corpse.

User avatar
MarcFBR
Advanced Regular
Posts: 1355
Joined: Thu Nov 04, 2004 8:50 pm
Location: California
Contact:

Re: Question about Toei's marketing motives

Post by MarcFBR » Thu Feb 12, 2015 4:58 pm

I'm still sticking with 'stop acting like a child and grow up'

Most people don't give a crap what you like or do. The few that do have their own shit they need to mature and get past.

The fact you are unable to reconcile the franchise to 'in your mind' not being a cartoon for children doesn't change that that's what it is.

Plus, the truth of the matter is this, any of these phantom people who you are worried are going to judge you based on how BoG are aren't exactly going to watch a random DBZ episode and decide 'oh man, this is for mature adults.'

The sooner you come to terms with what the franchise actually is, the happier you will be. But that's OK, plenty of people go through this stage. At some point you brain will mature further and you'll grow up.

It's sort of like the stage where someone shows up, watches any number of random anime and decides that anime is this awesome mature thing and American cartoons are for babies.

We all roll our eyes and wait for them to grow up a little.
Visit The Fanboy Review for anime reviews.

Post Reply