If you have been keeping tabs on the new film Dragon Ball Z: Battle of Gods — as we have! — then you are probably already aware that, in its first weekend, it was doing pretty well! It probably comes as no surprise that it continued that trend in its first full week.
As of this past Wednesday (its fifth day in theaters), the film had already reached attendance of roughly 990,000, and was seen as certain to reach 1,000,000 on Thursday (its sixth day), thus making it the fastest movie to reach that milestone this year (in Japan). The precise numbers as of Wednesday stood at attendance of 988,790 and gross revenue of ¥1,146,467,600.
The Cinema Today article goes on to state that other family-oriented films for the spring vacation period, Doraemon: Nobita’s Secret Gadget Museum and Wreck-It Ralph (renamed Sugar Rush in Japan), are also doing well. Dragon Ball has many parents taking their children to see the film, but it is also attracting older fans of the series, as well as pairs/groups of women in their teens to early 20s, truly demonstrating its strength across generations.
In addition to totals at the end of the spring vacation period, Toei is looking ahead with great expectations for audience turnout during the Golden Week holiday at the beginning of May.
A recent article from Kōgyō Tsushinsha does not give any hard numbers for attendance or earnings, but shows Dragon Ball Z maintaining its place at the top of the pack for its second weekend.