Infogrames announced today that the company has shipped over 30,000 copies of their latest game for the Dragon Ball franchise, The Legacy of Goku for Nintendo’s GameBoy Advance:

Infogrames Ships More Than 300,000 Units of Highly Anticipated Video Game ‘Dragon Ball Z(R): The Legacy of Goku’
Largest Game Boy(R) Advance Property in Company History

MINNEAPOLIS, May 14 /PRNewswire-FirstCall/ — Infogrames, Inc. (Nasdaq: IFGM), one of the largest third-party publishers of interactive entertainment software in the U.S., today began shipping Dragon Ball Z(R): Legacy of Goku(R) for Game Boy(R) Advance to more than 20,000 retail outlets nationwide. Critically acclaimed with the dedicated video game media, Dragon Ball Z(R): Legacy of Goku(R) is one of the year’s hottest consumer properties with initial shipments of the game exceeding 300,000 units, thus making it the largest Game Boy Advance property in Infogrames’ history.

“Without a doubt this is Infogrames’ largest introduction of a Game Boy Advance game in terms of both units shipped and marketing activity,” said Paul Rinde, senior vice president and general manager of Infogrames’ Minneapolis studio. “The consumer demand and retail support have been overwhelmingly positive, and it is fitting that we kick-off our summer lineup with such a high-profile property.”

One of the most exciting properties brought to the interactive entertainment arena, Infogrames’ Dragon Ball Z(R) video game has been selected by Nintendo of America to participate in a variety of select retailer programs. Most notably, the inclusion of Dragon Ball Z(R) on Nintendo’s video compilation is running on more than 10,000 interactive stations at leading retailers nationwide, and in Nintendo’s POP/Merchandising program.

Additionally, Infogrames is supporting the launch of the game with a multi-million dollar marketing campaign highlighted by a high-energy, thirty-second TV spot airing on the Cartoon Network, Nickelodeon and WB Kids.

Increasing online awareness is a high-profile banner campaign via Nintendo.com that offers more than 10 million impressions to the core Game Boy(R) Advance audience, and an online outreach program with Cartoon Network that promises to generate more than 3.5 million impressions. Other elements of Infogrames’ marketing campaign include four-page Dragon Ball Z(R) video game posters in such targeted publications as Nintendo Power, Beckett Dragon Ball Z Collector and Pocket Games.

The “Dragon Ball Z(R)” program, produced by FUNimation Productions, LTD., is an exploding phenomenon and has become one of the top-rated anime shows on Cartoon Network’s Toonami Block. Infogrames’ Dragon Ball Z(R): The Legacy of Goku encapsulates the popular sagas from the show into an immersive interactive experience that puts the Dragon Ball Z(R) world under control of the player.

Developed by Webfoot Technologies, Inc., Dragon Ball Z(R): The Legacy of Goku will be available nationwide on May 14 for a suggested retail price of $29.99. Infogrames will also be introducing Dragon Ball Z(R): Collectible Card Game for the Game Boy(R) Advance next month.