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European Licensing News With Plus Licens
Published by 22 May 2009, 10:13 AM EDT

Our European buddy sangofe managed to get in touch with Plus Licens and inquired about the franchise’s situation over there. I clearly remember reading this on the podcast back in April, but it does not appear to have ever hit the home page:

Thank you for your e-mail concerning DragonBall. Plus Licens represents the rights holders for the DragonBall TV series, DragonBall GT and DragonBall Z, as well as the upcoming movie DragonBall: Evolution, in the Nordic region and Eastern Europe. This map shows the countries in question: (link #1)

For DragonBall we handle both the TV/DVD rights and the merchandising rights. That means that our potential customers are TV channels and DVD distributors who want to buy the right to show the TV series, but also different companies who want to use the DragonBall characters on their products or in their marketing. Such contracts can cover different territories; sometimes they only apply to a single country and sometimes multiple countries (e.g. the Nordic region). In practice this means that the salespeople at our offices in Stockholm, Warsaw, Moscow, Kiev, Budapest, Prague and Bucharest now regularly present DragonBall to potential local customers in different market segments. You can see a few examples of how we present DragonBall to potential customers in both marketing and TV/DVD here:
(link #2)
(link #3)

When it comes to the TV series we can negotiate the rights to both the original and the version adapted for children, it’s the customer who decides based on his wishes and needs. If we sign a deal with a TV channel or DVD distributor Plus Licens is however not involved in the translation/dubbing other than on an administrative level. That is handled by separate studios. The translation of names and proper nouns are often coordinated with the company that published the manga so that they remain consistent. All material – voices, translations, marketing material – is continually reviewed and approved by Toei, the rights holder.

We are happy to hear about your interest in DragonBall and know that there are many knowledgeable and dedicated anime fans in the Nordic region as well as Eastern Europe who will hopefully contribute to making the series as successful on TV and in merchandising as it already has become as a manga.

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