Namco-Bandai Fiscal 2011 Figures
Published by 10 May 2011, 9:35 AM EDT

Namco-Bandai has posted a ¥1.8 billion (approximately $22.3 million) profit for the fiscal 2011 year.

In comparison to their other franchises, Dragon Ball did not perform well enough to warrant an inclusion on the top-performing list of franchises for the fiscal year, something hinted at in Q3 2011 when it did not show up for similar reasons. The franchise dropped from ¥15.8 billion in 2009 to ¥12.5 billion in 2010; with Ben 10 down at ¥12 billion for fiscal 2011 (the last one listed in the financial highlights), it is evident that the Dragon Ball franchise continued its drop even further.

As for individual video games, the company shipped 580,000 copies of DragonBall: Raging Blast 2 worldwide in fiscal 2011. This is a drop from the 700,000 copies of Dragon Ball: Raging Blast shipped worldwide in fiscal 2010. We know that approximately 87,000 of these were sold in Japan by the end of December, so this points to all markets contributing to the (downward spiral of) success the game has enjoyed.

This was the only Dragon Ball game in the company’s top titles for the fiscal year, meaning that sales of Dragon Ball DS 2 (Origins 2) for the DS, TAG VS (Tenkaichi Tag Team) for the PSP, and Ultimate Butōden for the DS would be lower than approximately 400,000 copies shipped each — this should be fairly obvious for the latter, however, considering that the game was only released this past February and exclusively in Japan so far.

In terms of general toys and hobby merchandise (non-video games), the franchise dropped in net sales from ¥3.3 billion in fiscal 2010 to ¥2.7 billion this fiscal year. The forecast for fiscal 2012 is ¥2.5 billion, projecting a slight drop from this past year.

None of this comes as any real surprise to those keeping up with the franchise on this level. It will be interesting to keep an eye on fiscal 2012 with a complete lack of the series on Japanese TV again and whether the bottom line sticks it out or drops even further.

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